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What's fashion all about, and does it really matter anyhow?
Douglas, Susan P. - In: Esomar congress (1976), pp. 221-230
Persistent link: https://www.econbiz.de/10003539513
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Cross-national comparisons and consumer stereotypes : a case study of working and non-working wives in the U.S., and France
Douglas, Susan P. - In: European research in international business, (pp. 263-281). 1978
Persistent link: https://www.econbiz.de/10002089917
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Global marketing strategy
Douglas, Susan P.; Craig, C. Samuel - 1995 - Internat. ed.
Persistent link: https://www.econbiz.de/10000425109
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Consumer world-mindedness, social-mindedness, and store image
Nijssen, E. J.; Douglas, Susan P. - In: Journal of international marketing 16 (2008) 3, pp. 84-107
Persistent link: https://www.econbiz.de/10003766136
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Reassessing global marketing strategy
Douglas, Susan P.; Craig, C. S. - In: International business scholarship : AIB fellows on the …, (pp. 139-153). 2008
Persistent link: https://www.econbiz.de/10003774050
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Issues in collecting primary data
Craig, C. Samuel; Douglas, Susan P. - 2006
Persistent link: https://www.econbiz.de/10003410671
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Examining generic competitive strategy types in US and European markets
Douglas, Susan P.; Rhee, Dong Kee - 2006
Persistent link: https://www.econbiz.de/10003410820
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The myth of globalization
Douglas, Susan P.; Wind, Yoram - 2006
Persistent link: https://www.econbiz.de/10003410968
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Integrating branding strategy across markets: building international brand architecture
Douglas, Susan P.; Craig, C. Samuel; Nijssen, Edwin J. - 2006
Persistent link: https://www.econbiz.de/10003410973
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Expanding the perspective : making US marketing relevant for the new world order
Douglas, Susan P.; Craig, C. Samuel - In: Does marketing need reform? : fresh perspectives on the …, (pp. 217-221). 2006
Persistent link: https://www.econbiz.de/10003430336