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Editorial
Hart, Susan - In: Journal of marketing management : MM 22 (2006) 7-8, pp. 671-672
Persistent link: https://www.econbiz.de/10007376612
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Industrial New Product Launch Strategies and Product Development Performance
Hultink, Erik Jan; Griffin, Abbie; Hart, Susan; Robben, … - In: The journal of product innovation management : an … 14 (1997) 4, pp. 243-257
Persistent link: https://www.econbiz.de/10007368395
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Product strategy and management
Baker, Michael; Hart, Susan - 1998
Persistent link: https://www.econbiz.de/10004378501
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In search of generic launch strategies for new products
Hulting, Erik J.; Griffin, Abbie; Robben, Henry S.J.; … - In: International journal of research in marketing : IJRM ; … 15 (1998) 3, pp. 269
Persistent link: https://www.econbiz.de/10006199589
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Marketing Research Activity and Company Performance: Evidence from Manufacturing Industry
Hart, Susan; Diamantopoulos, Adamantios - In: European journal of marketing : EJM 27 (1993) 5, pp. 54
Persistent link: https://www.econbiz.de/10006106431
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Editorial
Hart, Susan - In: Journal of marketing management : MM 26 (2010) 9, pp. 771-773
Persistent link: https://www.econbiz.de/10008453125
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Editorial
Hart, Susan - In: Journal of marketing management : MM 26 (2010) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10008416309
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Relational resources and competences for radical product innovation
Story, Vicky; Hart, Susan; O'Malley, Lisa - In: Journal of marketing management : MM 25 (2009) 5, pp. 461-482
Persistent link: https://www.econbiz.de/10008416579
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JMM 25th Anniversary Editorial
Hart, Susan - In: Journal of marketing management : MM 25 (2009) 5, pp. 397-401
Persistent link: https://www.econbiz.de/10008416583
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Editorial
Hart, Susan - In: Journal of marketing management : MM 25 (2009) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10008416620