In this study, differences in perceived moral intensity, ethical perception, and ethical intention of managers from the United States and Malaysia are investigated. Models are proposed with perceived moral intensity, ethical perception, and ethical intention as dependent variables, the country...

States that in the present era of global marketing, as more companies enter international markets, ethical problems are likely to increase. As companies and their managers deal with their counterparts in different countries, there is a need to understand the latter’s ethical decision‐making...

A recent article pointed out that “past research has paid relatively little attention to the sources of individuals’ moral philosophies from either a conceptual or an empirical standpoint” and investigated the determinants of idealism and relativism among American marketers. A literature...

This study compares the moral philosophies, ethical perceptions and corporate ethical values of American and Middle-Eastern marketers. Hypotheses are developed on the basis of their respective national and organizational cultures. Using a sample of marketing practitioners from both countries,...