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Reputation Management as a Mot...
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Consumer behaviour
38
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MacInnis, Deborah J.
110
Anderson, Erin
92
Weiss, Allen M.
32
Park, C. Whan
26
Gatignon, Hubert A.
13
Coughlan, Anne T.
10
Ross, William T.
9
Weitz, Barton A.
9
Macinnis, Deborah J.
8
Priester, Joseph R.
8
Jap, Sandy D.
7
Tellis, Gerard J.
7
Eisingerich, Andreas B
6
Folkes, Valerie S.
6
Hoyer, Wayne D.
6
Patrick, Vanessa M.
6
Chun, HaeEun Helen
5
Lurie, Nicholas H.
5
Patrick, Vanessa
5
Stewart, David W.
5
Vosgerau, Joachim
5
Weitz, Barton
5
Dalsace, Frédéric
4
Dutta, Shantanu
4
Grenadier, Steven R.
4
Iacobucci, Dawn
4
Jaworski, Bernard J.
4
Onyemah, Vincent
4
Park, C.W
4
Park, C.Whan
4
Priester, Joseph
4
Rouziès, Dominique
4
de Mello, Gustavo
4
Chandy, Rajesh K.
3
Mello, Gustavo de
3
Porath, Christine
3
Rao, Ambar G.
3
Robertson, Thomas S.
3
Shapiro, Stewart
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Thaivanich, Pattana
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1
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1
INSEAD-Wharton Alliance Center for Global Research & Development
1
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Journal of marketing
19
Faculty & research / Insead : working paper series
11
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11
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8
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of Consumer Research
5
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5
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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4
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3
Foundations and Trends(R) in Marketing
2
Handbook of brand relationships
2
Handbook of new institutional economics
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Journal of Law, Economics and Organization
2
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2
Journal of financial economics
2
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2
Les Cahiers de Recherche
2
MIT sloan management review
2
Marshall School of Business Working Paper
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Psychology & marketing
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Report / Marketing Science Institute
2
Review of marketing research
2
The journal of industrial economics
2
The journal of risk and insurance : the journal of the American Risk and Insurance Association
2
AMS review : official publication of the Academy of Marketing Science
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Advertising and Consumer Psychology
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Business Horizons
1
Consumer culture theory
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ECONIS (ZBW)
147
OLC EcoSci
46
RePEc
27
USB Cologne (EcoSocSci)
12
Other ZBW resources
1
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21
Generating competitive intelligence in organizations
Jaworski, Bernard J.
;
MacInnis, Deborah J.
;
Kohli, Ajay …
-
2009
Persistent link: https://www.econbiz.de/10003836073
Saved in:
22
Affective forecasting and self-control : why anticipating pride wins over anticipating shame in a self-regulation context
Patrick, Vanessa M.
;
Chun, HaeEun Helen
;
MacInnis, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 537-545
Persistent link: https://www.econbiz.de/10003884456
Saved in:
23
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
24
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
25
Witnessing incivility among employees : effects on consumer anger and negative inferences about companies
Porath, Christine
;
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 292-303
Persistent link: https://www.econbiz.de/10003997852
Saved in:
26
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
27
Understanding hope and its implications for consumer behavior : I hope, therefore I consume
MacInnis, Deborah J.
;
Chun, Hae Eun
-
2006
Persistent link: https://www.econbiz.de/10003590808
Saved in:
28
Measuring brand equity : the marketing surplus and efficiency (MARKSURE)-based brand equity
Park, C. Whan
;
MacInnis, Deborah J.
;
Dréze, Xavier
; …
- In:
Brands and brand management : contemporary research …
,
(pp. 159-187)
.
2010
Persistent link: https://www.econbiz.de/10003941315
Saved in:
29
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
30
The disciplinary status of consumer behavior : a sociology of science perspective on key controversies
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 899-914
Persistent link: https://www.econbiz.de/10003962510
Saved in:
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