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Generating competitive intelligence in organizations
Jaworski, Bernard J.; MacInnis, Deborah J.; Kohli, Ajay … - 2009
Persistent link: https://www.econbiz.de/10003836073
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Affective forecasting and self-control : why anticipating pride wins over anticipating shame in a self-regulation context
Patrick, Vanessa M.; Chun, HaeEun Helen; MacInnis, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 537-545
Persistent link: https://www.econbiz.de/10003884456
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The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan; Priester, Joseph R.; MacInnis, Deborah J.; … - In: Handbook of brand relationships, (pp. 327-341). 2009
Persistent link: https://www.econbiz.de/10003915633
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Research directions on strong brand relationships
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph R. - In: Handbook of brand relationships, (pp. 379-393). 2009
Persistent link: https://www.econbiz.de/10003915641
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Witnessing incivility among employees : effects on consumer anger and negative inferences about companies
Porath, Christine; MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 292-303
Persistent link: https://www.econbiz.de/10003997852
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Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
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Understanding hope and its implications for consumer behavior : I hope, therefore I consume
MacInnis, Deborah J.; Chun, Hae Eun - 2006
Persistent link: https://www.econbiz.de/10003590808
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Measuring brand equity : the marketing surplus and efficiency (MARKSURE)-based brand equity
Park, C. Whan; MacInnis, Deborah J.; Dréze, Xavier; … - In: Brands and brand management : contemporary research …, (pp. 159-187). 2010
Persistent link: https://www.econbiz.de/10003941315
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Strategic brand concept-image management
Park, C. Whan; Jaworski, Bernard J.; MacInnis, Deborah J. - 2010
Persistent link: https://www.econbiz.de/10003924111
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The disciplinary status of consumer behavior : a sociology of science perspective on key controversies
MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 899-914
Persistent link: https://www.econbiz.de/10003962510