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Managing customer experience and relationships : a strategic framework

Peppers, Don; Rogers, Martha - 2017 - Third edition

Persistent link: https://www.econbiz.de/10011547747

Managing customer relationships : a strategic framework

Peppers, Don; Rogers, Martha - 2004

Part 1. Principles of managing customer relationships. Evolution of relationships with customers; Thinking behind customer relationships -- Part 2. "IDIC" implementation process: a model for managing customer relationships. Customer relationships: basic building blocks of IDIC and trust;...

Persistent link: https://www.econbiz.de/10001795353

Managing customer experience and relationships : a strategic framework

Peppers, Don; Rogers, Martha - 2022 - Fourth edition

Persistent link: https://www.econbiz.de/10013192452

Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing

Peppers, Don; Rogers, Martha - 1994

Persistent link: https://www.econbiz.de/10004182877

Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age

Peppers, Don; Rogers, Martha - 1997

Persistent link: https://www.econbiz.de/10004321457

The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program

Peppers, Don; Rogers, Martha; Dorf, Bob - 1999 - Reprint.

Persistent link: https://www.econbiz.de/10004566766

Managing customer relationships : a strategic framework

Peppers, Don; Rogers, Martha - 2004

Persistent link: https://www.econbiz.de/10004421891

The one to one manager : real-world lessons in customer relationship management

Peppers, Don; Rogers, Martha - 2002 - 1. currency paperback ed.

Persistent link: https://www.econbiz.de/10004457809

Better Business -- One Customer at a Time

Peppers, Don; Rogers, Martha - In: The Journal for quality and participation 21 (1998) 2, pp. 30-37

Persistent link: https://www.econbiz.de/10007359332

The one to one future : building relationships one customer at a time

Peppers, Don; Rogers, Martha - 1997 - 1. paperback ed.

Persistent link: https://www.econbiz.de/10004602888

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