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Purchase sequence responses : innovators vs. non-innovators
Robertson, Thomas S. - In: Consumer behavior : contemporary research in action, (pp. 375-385). 1971
Persistent link: https://www.econbiz.de/10002703835
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Purchase sequence responses : innovators vs. non-innovators
Robertson, Thomas S. - In: Journal of advertising research 8 (1968) 1, pp. 47-52
Persistent link: https://www.econbiz.de/10002703875
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Social factors in innovative behavior
Robertson, Thomas S. - In: Perspectives in consumer behavior, (pp. 361-370). 1968
Persistent link: https://www.econbiz.de/10002703902
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Business model innovation : a marketing ecosystem view
Robertson, Thomas S. - In: AMS review : official publication of the Academy of … 7 (2017) 3/4, pp. 90-100
Persistent link: https://www.econbiz.de/10011824744
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Innovative behavior and communication
Robertson, Thomas S. - 1971
Persistent link: https://www.econbiz.de/10004629545
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Innovative behavior and communication
Robertson, Thomas S. - 1971
Persistent link: https://www.econbiz.de/10013467781
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The salesperson as outside agent or employee : a transaction cost analysis
Anderson, Erin - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10003709028
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Strategic implications of Darwinian economics for selling efficiency and choice of integrated or independent sales forces
Anderson, Erin - In: Management science : journal of the Institute for … 34 (1988) 5, pp. 599-618
Persistent link: https://www.econbiz.de/10001060483
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Transaction costs as determinants of opportunism in integrated and independent sales forces
Anderson, Erin - In: Journal of economic behavior & organization : JEBO 3 (1988), pp. 247-264
Persistent link: https://www.econbiz.de/10001066420
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Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008