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Creating a Market Orientation
Narver, John C.; Slater, Stanley F.; Tietje, Brian C. - 1998
A market orientation is a business culture in which all employees are committed to the continuous creation of superior value for customers. However, businesses report limited success in developing such a culture. One approach to create a market orientation, the approach taken by most businesses,...
Persistent link: https://www.econbiz.de/10009485621
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Market oriented isn't enough : build a learning organization ; commentary
Slater, Stanley F.; Narver, John C. - 1994
Persistent link: https://www.econbiz.de/10000886771
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Market orientation and business performance : an analysis of panel data
Narver, John C.; Jacobson, Robert; Slater, Stanley F. - 1993
Persistent link: https://www.econbiz.de/10000877330
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Competitive strategy in the market-focused business
Slater, Stanley F.; Narver, John C. - 2009
Persistent link: https://www.econbiz.de/10003835836
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Information search style and business performance in dynamic and stable environments : an exploratory study
Slater, Stanley F.; Narver, John C. - 1997
Persistent link: https://www.econbiz.de/10010366606
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Total market orientation, business performance, and innovation
Narver, John C.; Slater, Stanley F.; MacLachlan, Douglas L. - 2000
Persistent link: https://www.econbiz.de/10001578439
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Intelligence Generation and Superior Customer Value
Slater, Stanley F.; Narver, John C. - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 120-127
Persistent link: https://www.econbiz.de/10006152482
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Market Orientation, Customer Value, and Superior Performance
Slater, Stanley F.; Narver, John C. - In: Business horizons 37 (1994) 2, pp. 22-28
Persistent link: https://www.econbiz.de/10006218245
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Market Orientation and the Learning Organization
Slater, Stanley F.; Narver, John C. - In: Journal of marketing 59 (1995) 3, pp. 63-74
Persistent link: https://www.econbiz.de/10005995618
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Product-market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types
Slater, Stanley F.; Narver, John C. - In: European journal of marketing : EJM 27 (1993) 10, pp. 33-51
Persistent link: https://www.econbiz.de/10006106391