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The Huckster and the Fox: a fa...
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ECONIS (ZBW)
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Essentials of marketing
Blythe, Jim
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003718878
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2
Advertising creatives and brand personality: a grounded theory perspective
Blythe, Jim
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 284-294
Persistent link: https://www.econbiz.de/10003469680
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3
Barriers to diversity : the case of advertising creatives
Blythe, Jim
- In:
Profiting from diversity : the business advantages and …
,
(pp. 241-255)
.
2010
Persistent link: https://www.econbiz.de/10003919126
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4
Key concepts in marketing
Blythe, Jim
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003707385
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5
Trade fairs as communication : a new model
Blythe, Jim
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003943112
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6
Demarketing and marketing : a conceptual discussion
Blythe, Jim
- In:
Demarketing
,
(pp. 212-217)
.
2014
Persistent link: https://www.econbiz.de/10010203252
Saved in:
7
Consumer behaviour
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10010491191
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8
Essentials of marketing
Blythe, Jim
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10002157740
Saved in:
9
Marketing
Blythe, Jim
-
2006
Persistent link: https://www.econbiz.de/10003204204
Saved in:
10
Essentials of marketing communications
Blythe, Jim
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10003106535
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