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Popular representations of development need to be taken seriously (though not uncritically) as sources of authoritative knowledge, not least because they are how most people in the global north (and elsewhere) encounter development issues. To this end, this paper presents three clusters of films...
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"Perhaps more than ever before, young people entering the workforce are searching for meaning and authenticity in their careers. This book helps managers understand the postmodern worldview held by generation Z and younger millennials, how it influences their behaviour at work, and how they want...
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Ein spannender Einblick in die Psyche des modernen Verbrauchers für Marketingexperten und Werbungtreibende. Die Autoren haben das Verhalten von Testpersonen auf Einkaufserlebnisse und TV-Werbespots erforscht und beschreiben, wie sich das Konsumverhalten verändert hat. Sie unterscheiden...
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