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Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions
Louro, Maria J.; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer research : JCR ; an … 31 (2005) 4, pp. 833-840
Persistent link: https://www.econbiz.de/10006644482
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Beyond valence in customer dissatisfaction - A review and new findings on behavioral responses to regret and disappointment in failed services
Zeelenberg, Marcel; Pieters, Rik - In: Journal of business research : JBR 57 (2004) 4, pp. 445-455
Persistent link: https://www.econbiz.de/10006718851
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The Environmental Commitment of Consumer Organizations in Denmark, the United Kingdom, The Netherlands, and Belgium
Grunert-Beckmann, Suzanne C.; Grønhøj, Alice; Pieters, Rik - In: Journal of consumer policy : consumer issues in law, … 20 (1997) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10006792481
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Introduction: Special Issue on Service Marketing and Management: European Contributions
Pieters, Rik; Botschen, Guenther - In: Journal of business research : JBR 44 (1999) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10006731837
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Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory
Pieters, Rik; Rosbergen, Edward; Wedel, Michel - In: Journal of marketing research : JMR 36 (1999) 4, pp. 424-438
Persistent link: https://www.econbiz.de/10006664532
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El Visual Attention to Advertising: A Segment-Level Analysis
Rosbergen, Edward; Pieters, Rik; Wedel, Michel - In: Journal of consumer research : JCR ; an … 24 (1997) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10006672246
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B ORGANIZATIONAL BEHAVIOR - Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory Bc:140
Pieters, Rik; Warlop, Luk; Wedel, Michel - In: Operations research, Management science : OR MS ; the … 43 (2003) 5, pp. 509-512
Persistent link: https://www.econbiz.de/10006505402
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D MODELING AND SYSTEMS ANALYSIS - Eye fixations on advertisements and memory for brands: A model and findings - Db:140
Wedel, Michel; Pieters, Rik - In: Operations research, Management science : OR MS ; the … 42 (2002) 1, pp. 55-58
Persistent link: https://www.econbiz.de/10006510216
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The Stopping Power of Advertising: Measures and Effects of Visual Complexity
Pieters, Rik; Wedel, Michel; Batra, Rajeev - In: Journal of marketing 74 (2010) 5, pp. 48-61
Persistent link: https://www.econbiz.de/10008453655
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Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano “Nino”; Pieters, Rik - In: Journal of business research : JBR 63 (2010) 11, pp. 1121-1129
Persistent link: https://www.econbiz.de/10008640049