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Pieters, Rik; Bijmolt, Tammo; Raaij, Fred van; Kruijk, … - In: Journal of public policy & marketing : JPP & M ; an … 17 (1998) 2, pp. 215-225

Persistent link: https://www.econbiz.de/10007059977

Pieters, Rik; Bottschen, Günther; Thelen, Eva - In: Psychology & marketing 15 (1998) 8, pp. 755-774

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Pieters, Rik - In: Tijdschrift voor marketing : maandblad van het … 32 (1998) 3, pp. 16-19

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Roest, Henk; Pieters, Rik - In: International journal of service industry management : IJSIM 8 (1997) 3-4, pp. 336

Persistent link: https://www.econbiz.de/10007129586

Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Journal of the American Statistical Association : JASA 103 (2008) 482, pp. 452-461

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Vale, Rita Coelho do; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer research : JCR ; an … 35 (2008) 3, pp. 380-390

Persistent link: https://www.econbiz.de/10008109414

van der Lans, Ralf; Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 922-931

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van Horen, Femke; Pieters, Rik - In: Journal of marketing research : JMR 49 (2012) 1, pp. 83-92

Persistent link: https://www.econbiz.de/10009830385

Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 59-74

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Teixeira, Thales; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 49 (2012) 2, pp. 144-160

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