Narrow search
Showing 1 - 10 of 447
Cover Image
Rethinking marketing : an entrepreneurial imperative
Schindehutte, Minet; Morris, Michael H.; Pitt, Leyland F. - 2009
Persistent link: https://www.econbiz.de/10003577828
Cover Image
Business-to-business marketing : a strategic approach
Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl D. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10001535221
Cover Image
Are There Excellent Service Firms, and Do They Perform Well?
Caruana, Albert; Pitt, Leyland F.; Morris, Michael H. - In: The service industries journal 15 (1995) 3, pp. 243-256
Persistent link: https://www.econbiz.de/10007334129
Cover Image
Business-to-business marketing : a strategic approach
Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl D. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004731403
Cover Image
Informal Sector Activity as Entrepreneurship: Insights from a South African Township
Morris, Michael H.; Pitt, Leyland F. - In: Journal of small business management : JSBM ; a joint … 33 (1995) 1, pp. 78-86
Persistent link: https://www.econbiz.de/10005998895
Cover Image
When Marketing and Strategy Become One
Pitt, Leyland F.; Morris, Michael H. - In: Journal of general management 21 (1995) 2, pp. 21-30
Persistent link: https://www.econbiz.de/10006635541
Cover Image
The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Berthon, Pierre R.; Pitt, Leyland F.; Morris, Michael H. - In: Journal of business research : JBR 42 (1998) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10006733632
Cover Image
Assessing the Structure of Industrial Buying Centers with Multivariate Tools - Multidimensional scaling is a useful tool for determining who works with whom in industrial buying de...
Morris, Michael H.; Berthon, Pierre; Pitt, Leyland F. - In: Industrial marketing management : the international … 28 (1999) 3, pp. 263-276
Persistent link: https://www.econbiz.de/10006298622
Cover Image
Environmental Turbulence and Organizational Buying: The Case of Health Benefits in South Africa
Morris, Michael H.; Hansen, Sven Derek; Pitt, Leyland F. - In: Industrial marketing management : the international … 24 (1995) 4, pp. 305-316
Persistent link: https://www.econbiz.de/10006331760
Cover Image
Do Strategy Frameworks Apply in the United States and Abroad? - The Use of Frameworks in Non-U.S. Settings
Morris, Michael H.; Pitt, Leyland F. - In: Industrial marketing management : the international … 22 (1993) 3, pp. 215-222
Persistent link: https://www.econbiz.de/10006358895