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Journal of the Academy of Marketing Science
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Does marketing need reform? : fresh perspectives on the future
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Reviews of Books
Cunningham, Peggy
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
2
,
pp. 263-264
Persistent link: https://www.econbiz.de/10006148999
Saved in:
12
Reviews of Books
Cunningham, Peggy
- In:
Journal of the Academy of Marketing Science
32
(
2004
)
1
,
pp. 96
Persistent link: https://www.econbiz.de/10006150828
Saved in:
13
The Textbooks of Philip Kotler: Their Role in Defining Marketing Thought and Practice
Cunningham, Peggy
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
2
,
pp. 201-206
Persistent link: https://www.econbiz.de/10006151220
Saved in:
14
Book Reviews
Cunningham, Peggy
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
2
,
pp. 201
Persistent link: https://www.econbiz.de/10006151221
Saved in:
15
Review Of Books
Cunningham, Peggy
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
1
,
pp. 90
Persistent link: https://www.econbiz.de/10006151303
Saved in:
16
Violence in Advertising
Jones, Tim
;
Cunningham, Peggy
;
Gallagher, Katherine
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 11-37
Persistent link: https://www.econbiz.de/10008785881
Saved in:
17
The intellectual odyssey of David D. Monieson (1927 - 2008) : a quest for usable knowledge
Jones, D. G. Brian
;
Cunningham, Peggy
;
McLean, Paula
; …
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10009890125
Saved in:
18
Employees' positive perceptions of corporate social responsibility create beneficial outcomes for firms and their employees : organizational pride as a mediator
Schaefer, Sarah Desiree
;
Cunningham, Peggy
;
Diehl, Sandra
; …
- In:
Corporate social responsibility and environmental management
31
(
2024
)
3
,
pp. 2574-2587
Persistent link: https://www.econbiz.de/10014531434
Saved in:
19
The healing organization : awakening the conscience of business to help save the world
Sisodia, Rajendra
;
Gelb, Michael
-
2019
Persistent link: https://www.econbiz.de/10012120613
Saved in:
20
Enhancing customer engagement through consciousness
Ghrewal, Dhruv
;
Roggeveen, Anne L.
;
Sisodia, Rajendra
; …
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 55-64
Persistent link: https://www.econbiz.de/10011704690
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