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Marketing Strategy and the Int...
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E-commerce
9
Electronic Commerce
9
Marketing management
5
Marketingmanagement
5
Consumer behaviour
4
Konsumentenverhalten
4
Competitive advantage
3
Competitive strategy
3
Einzelhandel
3
Innovation
3
Internet marketing
3
Market entry
3
Market research
3
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3
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3
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Retail trade
3
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3
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1990-2004
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Bundling strategy
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Innovationsmanagement
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English
33
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Yadav, Manjit S.
48
Varadarajan, P.Rajan
15
Varadarajan, Rajan
12
Shankar, Venkatesh
7
Pavlou, Paul A.
4
Prabhu, Jaideep C.
4
Berry, Leonard L.
3
Bharadwaj, Sundar G.
3
Chandy, Rajesh K.
3
Gupta, Pranjal
3
Szymanski, David M.
3
Varadarajan, P. Rajan
3
Belk, Russell W.
2
Jayachandran, Satish
2
MacInnis, Deborah J.
2
Monroe, Kent B.
2
Seiders, Kathleen
2
Sheth, Jagdish N.
2
Srinivasan, Raji
2
White, J.Chris
2
Clark, Terry
1
Cunningham, Margaret H.
1
Dacin, Peter A.
1
Deshpandé, Rohit
1
Fahy, John
1
Hennig-Thurau, Thorsten
1
Hoffman, Donna L.
1
Hole, Michael K.
1
Jaworski, Bernard J.
1
Kohli, Ajay Kumar
1
Krause, Tom
1
Krishnamurthy, Sandeep
1
Mahajan, Vijay
1
Molner, Sven
1
Narang, Unnati
1
Rindfleisch, Aric
1
Spann, Martin
1
Troy, Lisa C.
1
Vadakkepatt, Gautham Gaopl
1
Vadakkepatt, Gautham Gopal
1
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Journal of marketing
11
Journal of the Academy of Marketing Science
11
Journal of retailing
8
AMS review : official publication of the Academy of Marketing Science
4
MSI reports : working paper series
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Legends in marketing
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Evolving and emerging issues in marketing strategy
1
Handbook of research in international marketing
1
Handbook of strategic e-business management
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of service research
1
Major theoretical debates and contemporary issues in marketing theory
1
Operations research, Management science : OR MS ; the international literature digest
1
Sloan management review
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ECONIS (ZBW)
31
OLC EcoSci
29
USB Cologne (EcoSocSci)
2
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1
Understanding product migration to the electronic marketplace: A conceptual framework
Yadav, Manjit S.
;
Varadarajan, P.Rajan
- In:
Journal of retailing
81
(
2005
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10006607076
Saved in:
2
The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
Saved in:
3
Enhancing theory development in marketing
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
1/2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10010378854
Saved in:
4
How buyers evaluate product bundles: a model of anchoring and adjustment
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 209-235)
.
1999
Persistent link: https://www.econbiz.de/10001425131
Saved in:
5
Reimagining marketing doctoral programs
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 56-64
Persistent link: https://www.econbiz.de/10012296598
Saved in:
6
AMS review : progress toward a world-class journal dedicated to theory development : editorial
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012113557
Saved in:
7
Making emerging phenomena a research priority
Yadav, Manjit S.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 361-365
Persistent link: https://www.econbiz.de/10011879687
Saved in:
8
Disciplinary memory and theory development
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011741495
Saved in:
9
From the Editor
Varadarajan, P.Rajan
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
4
,
pp. 285
Persistent link: https://www.econbiz.de/10006151485
Saved in:
10
Editorial Policies
Varadarajan, P.Rajan
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
1
,
pp. 3-4
Persistent link: https://www.econbiz.de/10006151787
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