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Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
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Outlet mall shoppers' intentions to purchase apparel : a dual-process perspective
Sierra, Jeremy J.; Hyman, Michael R. - In: Journal of retailing and consumer services 18 (2011) 4, pp. 341-347
Persistent link: https://www.econbiz.de/10009232571
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Consumer studies
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242113
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Rethinking concepts
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242114
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Alternative and multiple paradigms
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242115
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General theory and the realism versus relativism debates
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242116
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Historical and philosophical overview
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242117
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Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.; Taute, Harry A.; Hyman, Michael R. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 4-22
Persistent link: https://www.econbiz.de/10010399938
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Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.; Hyman, Michael R.; Reast, Jon; … - In: Journal of business ethics : JOBE 123 (2014) 3, pp. 421-436
Persistent link: https://www.econbiz.de/10010409856
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Inactivity and the dynamics of relationship development : a proposed model
Polonsky, Michael J.; Gupta, Samir; Beldona, Srikanth; … - In: Journal of strategic marketing 18 (2010) 3, pp. 257-273
Persistent link: https://www.econbiz.de/10003988725