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Authenticity in online communications : examining antecedents and consequences
Labrecque, Lauren I.; Zanjani, Shabnam H. A.; Milne, … - In: Online consumer behavior : theory and research in …, (pp. 133-156). 2012
Persistent link: https://www.econbiz.de/10009567796
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Online personal branding : processes, challenges, and implications
Labrecque, Lauren I.; Markos, Ereni; Milne, George R. - In: Journal of interactive marketing : a quarterly … 25 (2011) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10008909980
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Environmental organization alliance relationships within and across nonprofit, business, and government sectors
Milne, George R. - In: Journal of public policy & marketing : JPP & M ; an … 15 (1996) 2, pp. 203-215
Persistent link: https://www.econbiz.de/10001211828
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A business perspective on database marketing and consumer privacy practices
Milne, George R.; Boza, María-Eugenia - 1998
Persistent link: https://www.econbiz.de/10000994121
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Trust and concern in consumers' perceptions of marketing information management practices
Milne, George R.; Boza, María-Eugenia - 1998
Persistent link: https://www.econbiz.de/10000997393
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A mixed-method approach to examining brand-consumer interactions driven by social media
Rohm, Andrew; Kaltcheva, Velitchka D.; Milne, George R. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 295-311
Persistent link: https://www.econbiz.de/10010222781
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Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal; Milne, George R.; Brown, Brian P. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
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Overcoming privacy concerns in consumers' use of health information technologies : a justice framework
Slepchuk, Alec N.; Milne, George R.; Swani, Kunal - In: Journal of business research : JBR 141 (2022), pp. 782-793
Persistent link: https://www.econbiz.de/10013168019
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Price? : quality? : or sustainability? : segmenting by disposition toward self-other tradeoffs predicts consumers’ sustainable decision-making
Ross, Spencer M.; Milne, George R. - In: Journal of business ethics : JBE 172 (2021) 2, pp. 361-378
Persistent link: https://www.econbiz.de/10012617807
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Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde; Smith, Andrew N.; Milne, George R. - In: Journal of business research : JBR 134 (2021), pp. 143-155
Persistent link: https://www.econbiz.de/10012643523