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To be or not to be different : exploration of norms and benefits of color differentiation in the marketplace
Labrecque, Lauren I.; Milne, George R. - In: Marketing letters : a journal of research in marketing 24 (2013) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10009742803
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Social media services branding : the use of corporate brand names
Swani, Kunal; Milne, George R.; Miller, Elizabeth G. - In: Journal of business research : JBR 125 (2021), pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
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Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Dahl, Andrew J.; Milne, George R.; Peltier, James - In: Journal of business research : JBR 125 (2021), pp. 840-850
Persistent link: https://www.econbiz.de/10012494185
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Mindful consumption : three consumer segment views
Milne, George R.; Ordenes, Francisco Villarroel; … - In: Australasian marketing journal 28 (2020) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10012253907
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Information sensitivity and willingness to provide continua : a comparative privacy study of the United States and Brazil
Markos, Ereni; Milne, George R.; Peltier, James - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10011690545
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Living by the numbers : understanding the "quantification effect"
Pettinico, George; Milne, George R. - In: The journal of consumer marketing 34 (2017) 4, pp. 281-291
Persistent link: https://www.econbiz.de/10011691482
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The paradoxical relationship between fantasy football and NFL consumption : conflict development and consumer coping mechanisms
Yuksel, Mujde; McDonald, Mark A.; Milne, George R.; … - In: Sport management review 20 (2017) 2, pp. 198-210
Persistent link: https://www.econbiz.de/10011697689
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An empirical examination of subjective age in older adults
Agogo, David; Hajjat, Fatima; Milne, George R.; Schewe, … - In: Health marketing quarterly 34 (2017) 1, pp. 62-79
Persistent link: https://www.econbiz.de/10011686972
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The role of mindfulness and subjective well-being on college campuses
Bahl, Shalini; Milne, George R.; Ross, Spencer; Swani, Kunal - In: Marketing and humanity : discourses in the real world, (pp. 8-22). 2019
Persistent link: https://www.econbiz.de/10012001359
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Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal; Milne, George R. - In: Journal of business research : JBR 79 (2017), pp. 123-133
Persistent link: https://www.econbiz.de/10011745171