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Twenty years of the Journal of Marketing Theory and Practice
Polonsky, Michael Jay; Ringer, Allison - In: Journal of marketing theory and practice 20 (2012) 3, pp. 243-261
Persistent link: https://www.econbiz.de/10009619159
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Developing customer-focused public sector reward schemes : evidence from the Botswana government's performance-based reward system (PBRS)
Kealesitse, Botshabelo; O'Mahony, Barry; Lloyd-Walker, … - In: International journal of public sector management : IJPSM 26 (2013) 1, pp. 33-55
Persistent link: https://www.econbiz.de/10009712879
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The influence of multiple types of service convenience on behavioral intentions : the mediating role of consumer satisfaction in a Taiwanese leisure setting
Chang, Yi-wei; Polonsky, Michael Jay - In: International journal of hospitality management 31 (2012) 1, pp. 107-118
Persistent link: https://www.econbiz.de/10009406147
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Western consumers' understanding of carbon offsets and its relationship to behavior
Polonsky, Michael Jay; Germa, Romana; Grau, Stacy Landreth - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 583-603
Persistent link: https://www.econbiz.de/10009408828
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Inter-firm learning and knowledge-sharing in multinational networks : an outsourced organization's perspective
Gupta, Samir; Polonsky, Michael J. - In: Journal of business research : JBR 67 (2014) 4, pp. 615-622
Persistent link: https://www.econbiz.de/10010363445
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The impact of frontline employees' perceptions of internal marketing on employee outcomes
Ferdous, Ahmed Shahriar; Polonsky, Michael J. - In: Journal of strategic marketing 22 (2014) 4, pp. 300-315
Persistent link: https://www.econbiz.de/10010387315
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A review of the first twenty years of the Australasian Marketing Journal
Polonsky, Michael Jay; Kay, Pandora; Ringer, Allison - In: Australasian marketing journal 21 (2013) 3, pp. 176-186
Persistent link: https://www.econbiz.de/10010125786
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Relationship between the dominant social paradigm, materialism and environmental behaviours in four Asian economies
Polonsky, Michael J.; Kilbourne, William E.; Vocino, Andrea - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 522-551
Persistent link: https://www.econbiz.de/10010371633
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Perspectives on social impact measurement and non-profit organisations
Polonsky, Michael J.; Grau, Stacy Landreth; McDonald, … - In: Marketing intelligence & planning 34 (2016) 1, pp. 80-98
Persistent link: https://www.econbiz.de/10011459198
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Case study: using the theory of planned behaviour to assess blood donation intentions amongst African migrants in Australia
Ferdous, Ahmed Shahriar; Polonsky, Michael Jay; … - In: Social marketing and behaviour change : models, theory …, (pp. 29-36). 2014
Persistent link: https://www.econbiz.de/10010477309