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Towards hierarchical linking of marketing resource allocation to market areas and produkt groups
Gijsbrechts, Els - 1983 - Rev. version of 82-75
Persistent link: https://www.econbiz.de/10002439752
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Towards hierarchical linking of marketing resource allocation to market areas and product groups [Rev. vers.]
Gijsbrechts, E.; Naert, Ph. - In: International journal of research in marketing : IJRM ; … 1 (1984) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10002439777
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The impact of assortment reductions and extensions on category sales
DeClerck, Sigrid; Gijsbrechts, Els; Steenkamp, … - 2001
Persistent link: https://www.econbiz.de/10001620703
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Therapeutic drug prescription behavior : decision process and marketing mix effects
Campo, Katia; De Staebel, Odette; Gijsbrechts, Els; Van … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001951068
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Towards a conceptual framework of out-of-stock behaviour : the impact of product, consumer, and situation characteristics on out-of-stock reactions
Campo, Kathia; Gijsbrechts, Els; Nisol, Patricia - 1999
Persistent link: https://www.econbiz.de/10001576469
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Prijszetting in consumentenmarketing : nachtmerrie of opportuniteit? ; Een overzicht van recente bevindingen omtrent prijs in de marketingliteratuur
Gijsbrechts, Els - In: Economisch en sociaal tijdschrift : een driemaandelijke … 47 (1993) 2, pp. 175-217
Persistent link: https://www.econbiz.de/10001151650
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A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine - In: Belgian journal of operations research, statistics and … 29 (1989) 1, pp. 3-45
Persistent link: https://www.econbiz.de/10001076735
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Estimating the sales potential of a new heating system : an "inverted" Lancaster approach
Verbruggen, Aviel - In: International journal of research in marketing : IJRM ; … 5 (1989) 4, pp. 289-302
Persistent link: https://www.econbiz.de/10001084185
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A theorem on the optimal margin mix
Bultez, Alain V. - In: Management of structural change : contributions to …, (pp. 151-174). 1995
Persistent link: https://www.econbiz.de/10001317646
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Verkoopbevordering
Vanden Abeele, Pierre - In: Tijdschrift voor economie en management 35 (1990) 3, pp. 205-231
Persistent link: https://www.econbiz.de/10001094937