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Relationship marketing: What if. ?
Veloutsou, Cleopatra; Saren, Michael; Tzokas, Nikolaos - In: European journal of marketing : EJM 36 (2002) 4, pp. 433-449
Persistent link: https://www.econbiz.de/10006087995
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Corporate Ethics: An Exploration of Contemporary Greece
Kavali, Stella; Tzokas, Nikolaos; Saren, Michael - In: Journal of business ethics : JOBE 30 (2001) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10006903956
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Lighting up the "dark side" of international export-import relationships: Evidence from UK exporters
Pressey, Andrew; Tzokas, Nikolaos - In: Management decision : MD 42 (2004) 5-6, pp. 694-720
Persistent link: https://www.econbiz.de/10006550430
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Lighting up the "dark side" of international export-import relationships: Evidence from UK exporters
Pressey, Andrew; Tzokas, Nikolaos - In: Management decision : MD 42 (2004) 5, pp. 694
Persistent link: https://www.econbiz.de/10006550809
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Number 10 - The impact of IT on marketing: An evaluation
Brady, Mairead; Saren, Michael; Tzokas, Nikolaos - In: Management decision : MD 37 (1999) 9-10, pp. 758-766
Persistent link: https://www.econbiz.de/10006572129
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An Exploration of New Product Development's Front‐end Knowledge Conceptualization Process in Discontinuous Innovations
Akbar, Hammad; Tzokas, Nikolaos - In: British journal of management : BJM 24 (2013) 2, pp. 245-263
Persistent link: https://www.econbiz.de/10010108969
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Aligning Sales Management and Relationship Marketing in the Services Sector
Tzokas, Nikolaos; Saren, Michael; Kyziridis, Panayiotis - In: The service industries journal 21 (2001) 1, pp. 195-210
Persistent link: https://www.econbiz.de/10006279312
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Antecedents and Consequences of Relationship Marketing: Insights from Business Service Salespeople - Relationship marketing is regarded by salespeople as a two-way street and requi...
Sharma, Arun; Tzokas, Nikolaos; Saren, Michael; … - In: Industrial marketing management : the international … 28 (1999) 6, pp. 601-612
Persistent link: https://www.econbiz.de/10006295291
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Generating Marketing Resources by Means of R&D Activities in High Technology Firms
Tzokas, Nikolaos; Saren, Michael; Brownlie, Douglas - In: Industrial marketing management : the international … 26 (1997) 4, pp. 331-340
Persistent link: https://www.econbiz.de/10006314839
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The Nature of the Product in Market Relationships: A Pluri-Signified Product Concept
Saren, Michael; Tzokas, Nikolaos - In: Journal of marketing management : MM 14 (1998) 5, pp. 445-464
Persistent link: https://www.econbiz.de/10006992542