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The Market Orientation-Perform...
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Consumer behaviour
51
Konsumentenverhalten
47
Brand management
34
Markenführung
33
Beziehungsmarketing
31
Relationship marketing
31
Social Web
24
Social web
24
Marketing management
23
Marketingmanagement
21
Marketing
20
Brand image
19
Internet
19
Advertising
18
Markenimage
18
Brand
16
Customer satisfaction
16
Markenartikel
16
Werbung
16
Internet marketing
15
Online-Marketing
15
USA
14
Creativity
12
Kreativität
12
Service quality
12
United States
12
Wine
12
Australia
11
Bibliometrics
11
South Africa
11
Advertising effects
10
Bibliometrie
10
Kundenzufriedenheit
10
Lieferantenmanagement
10
Supplier relationship management
10
Wein
10
Werbewirkung
10
B-to-B-Marketing
9
Business-to-business marketing
9
Luxury goods
9
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Undetermined
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25
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Article
425
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25
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3
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research-article
45
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14
Book section
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8
Sammelwerk
8
Case study
5
Fallstudie
5
back-matter
4
case-report
3
review-article
3
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2
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2
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2
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2
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1
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1
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1
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Language
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English
314
Undetermined
139
Author
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Pitt, Leyland F.
165
Pitt, Leyland
151
Caruana, Albert
111
Ewing, Michael
80
Berthon, Pierre
69
Berthon, Pierre R.
62
Ewing, Michael T.
25
Parent, Michael
22
Campbell, Colin
20
Kietzmann, Jan
20
Plangger, Kirk
19
Watson, Richard T.
18
Nel, Deon
17
Vella, Joseph
17
McCarthy, Ian P.
16
Robson, Karen
16
Ramaseshan, B.
13
Berthon, Jean-Paul
9
Campbell, Colin L.
9
Chan, Anthony
9
Mills, Adam J.
9
Robertson, Jeandri
9
Watson, Richard
9
Ferreira, Caitlin
8
Hannah, David
8
Salehi-Sangari, Esmail
8
Halvorson, Wade
7
Sattari, Setayesh
7
Chakrabarti, Ronika
6
Konietzny, Jirka
6
Napoli, Julie
6
Newton, Fiona J.
6
Reyneke, Mignon
6
Steyn, Peter
6
Treen, Emily
6
Abratt, Russell
5
Cassar, Mario
5
Cooper, Holly B.
5
DesAutels, Philip
5
Newton, Joshua D.
5
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Published in...
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Business horizons
45
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of advertising research
13
Business Horizons
12
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
11
Marketing intelligence & planning
11
International journal of wine business research : IJWBR
10
Journal of financial services marketing : JFSM
10
European journal of marketing : EJM
9
International Journal of Wine Business Research
9
Journal of general management
9
Journal of marketing management : MM
9
European Journal of Marketing
8
Journal of Product & Brand Management
8
Psychology & marketing
8
Marketing Intelligence & Planning
7
The journal of brand management : an international journal
7
Journal of marketing education : JME
6
The journal of contemporary issues in business and government
6
International Marketing Review
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
International marketing review
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing communications
5
AMS review : official publication of the Academy of Marketing Science
4
European Management Journal
4
Journal of retailing and consumer services
4
The service industries journal
4
California management review
3
Corporate communications : an international journal
3
European management journal : publ. twice a year for the Scottish Business School
3
International Journal of Public Sector Management
3
International journal of technology marketing : IJTMkt
3
International review of entrepreneurship : IRE
3
Journal of Business Research
3
Journal of strategic marketing
3
California management review : CMR
2
Corporate Communications: An International Journal
2
Information systems research : ISR
2
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Source
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ECONIS (ZBW)
237
OLC EcoSci
122
Other ZBW resources
64
RePEc
22
BASE
7
EconStor
1
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51
Developing a global CRM strategy
Shumanov, M.
;
Ewing, Michael
- In:
Strategic knowledge management in multinational …
,
(pp. 342-355)
.
2008
Persistent link: https://www.econbiz.de/10003545760
Saved in:
52
Practitioner prognostications on the future of online marketing
Valos, Michael J.
;
Ewing, Michael
;
Powell, Irene H.
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10003984957
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53
The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas
;
Ewing, Michael
;
Newton, Fiona
; …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 423-438
Persistent link: https://www.econbiz.de/10003874750
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54
The process of global brand strategy development and regional implementation
Matanda, Tandadzo
;
Ewing, Michael
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 5-12
Persistent link: https://www.econbiz.de/10009552158
Saved in:
55
Forward or delete : what drives peer-to-peer message propagation across social networks?
Harvey, Christopher G.
;
Stewart, David B.
;
Ewing, Michael
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 365-372
Persistent link: https://www.econbiz.de/10009424835
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56
Exploring the effects of perceived service provider sincerity on consumers' emotional state and satisfaction during service consumption
Gountas, Sandra
;
Mavondo, Felix
;
Ewing, Michael
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
16
(
2011
)
4
,
pp. 393-403
Persistent link: https://www.econbiz.de/10009489780
Saved in:
57
Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret Jekanyika
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
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58
A cross-nationally validated decision-making model of environmental coaction
Newton, Joshua D.
;
Newton, Fiona J.
;
Salzberger, Thomas
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 350-365
Persistent link: https://www.econbiz.de/10011342727
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59
The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
Saved in:
60
Brand rivalry and community conflict
Ewing, Michael
;
Wagstaff, Peter E.
;
Powell, Irene H.
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10009720410
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