Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Patterns of cooperation during...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketingmanagement
23
Marketing management
19
Marketing
15
Management
11
Marketing theory
9
Marketingtheorie
9
Strategisches Management
8
Theorie
8
Theory
8
Marketingstrategie
7
Strategic management
7
New product development
4
Produktentwicklung
4
Sales-promotion
4
USA
4
Brand management
3
Contingency theory
3
Corporate culture
3
Kaufleute
3
Kontingenztheorie
3
Markenführung
3
Market research
3
Marktforschung
3
Merchants
3
Organisationsstruktur
3
Organizational structure
3
Salespeople
3
United States
3
Unternehmenskultur
3
Verkauf
3
Verkaufspersonal
3
Beziehungsmarketing
2
Competitive advantage
2
Consumer behaviour
2
Customer integration
2
Entscheidungsfindung
2
Erfolgsfaktor
2
Firm performance
2
Knowledge management
2
Konsumentenverhalten
2
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
77
Book / Working Paper
31
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Lehrbuch
12
Textbook
10
Aufsatz im Buch
3
Bibliographie
3
Book section
3
Glossar enthalten
2
Glossary included
2
CD-ROM, DVD
1
Dissertation u.a. Prüfungsschriften
1
Reprint
1
research-article
1
more ...
less ...
Language
All
Undetermined
60
English
48
Author
All
Olson, Eric M.
52
Slater, Stanley F.
41
Walker, Orville C.
39
Mullins, John W.
14
Ruekert, Robert W.
14
Bonner, Joseph M.
11
Churchill, Gilbert A.
9
Ford, Neil M.
9
Hult, G. Tomas M.
9
Boyd, Harper W.
8
Larréché, Jean-Claude
7
Czaplewski, Andrew J.
6
Davis, Alan
4
Hult, G.Tomas M.
4
Johnston, Mark W.
4
Marshall, Greg W.
4
Calantone, Roger J.
3
Cooper, Rachel
3
Kim, Daekwan
3
Rao, Akshay R.
3
Reddy, Venkateshwar K.
3
Stanko, Michael A.
3
Anthony, Toni
2
Cavusgil, S.Tamer
2
Cravens, David W.
2
Forlani, David
2
Key, Thomas Martin
2
Olson, Kai M.
2
Qu, Lu
2
Roering, Kenneth J.
2
Sørensen, Hans Eibe
2
Atuahene-Gima, Kwaku
1
Bonner, Joseph
1
Cavusgil, S. Tamer
1
Childers, Terry L.
1
Cooper, Rachel D.
1
Eibe Sørensen, Hans
1
Ferguson, Jeffery M.
1
Finnegan, Carol
1
Gencturk, Esra
1
more ...
less ...
Published in...
All
Marketing management : a quarterly business management publication of the American Marketing Association
14
Business horizons
12
Business Horizons
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing
5
McGraw-Hill/Irwin series in marketing
4
Journal of business research : JBR
3
Report / Marketing Science Institute
3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Design management journal
2
Journal of business strategy
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Marketing strategy organization and implementation
2
Psychology & marketing
2
Strategic management journal
2
The Irwin series in marketing
2
Journal of Business Research
1
Journal of Business Strategy
1
Journal of international marketing
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
McGraw-Hill Irwin series in marketing
1
McGraw-Hill/Irwin series in management
1
Mcgraw-Hill / Irwin series in marketing
1
Operations research, Management science : OR MS ; the international literature digest
1
Report / Marketing Science Institute / Marketing Science Institute
1
Sloan management review
1
Unternehmen im Wandel - Change Management : mit 11 Tabellen
1
more ...
less ...
Source
All
OLC EcoSci
45
ECONIS (ZBW)
40
USB Cologne (EcoSocSci)
12
RePEc
10
Other ZBW resources
1
Showing
1
-
10
of
108
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Upper management control of new product development projects and project performance
Bonner, Joseph M.
;
Ruekert, Robert W.
;
Walker, Orville C.
- In:
The journal of product innovation management : an …
19
(
2002
)
3
,
pp. 233-245
Persistent link: https://www.econbiz.de/10006266479
Saved in:
2
Selecting Influential Business-to-Business Customers in New Product Development: Relational Embeddedness and Knowledge Heterogeneity Considerations
Bonner, Joseph M.
;
Walker, Orville C.
- In:
The journal of product innovation management : an …
21
(
2004
)
3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10006247652
Saved in:
3
The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W.
;
Walker, Orville C.
;
Roering, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003836597
Saved in:
4
The process of timely strategic marketing change : punctuations, influences, and anomalies
Mullins, John W.
;
Ruekert, Robert W.
;
Walker, Orville C.
-
1995
Persistent link: https://www.econbiz.de/10000922468
Saved in:
5
Marketing's role in the implementation of business strategies : a crit. review and conceptual framework
Walker, Orville C.
- In:
Journal of marketing
51
(
1987
)
3
,
pp. 15-33
Persistent link: https://www.econbiz.de/10001052883
Saved in:
6
Marketings's interaction with other functional units : a conceptual framework and empir. evidence
Ruekert, Robert W.
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10001053016
Saved in:
7
Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness
Olson, Eric M.
;
Walker Jr, Orville C.
;
Ruekert, Robert W.
- In:
Journal of marketing
59
(
1995
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10005997284
Saved in:
8
Customer interactivity and new product performance : moderating effects of product newness and product embeddedness
Bonner, Joseph M.
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 485-492
Persistent link: https://www.econbiz.de/10003976517
Saved in:
9
Building commiment in buyer-seller relationships : a tie strength perspective
Stanko, Michael A.
;
Bonner, Joseph M.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1094-1103
Persistent link: https://www.econbiz.de/10003555954
Saved in:
10
Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.
;
Bonner, Joseph M.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
