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Book Reviews - Services Market...
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Dienstleistung
25
Marketing
17
Relationship marketing
16
Beziehungsmarketing
15
Consumer behaviour
14
Konsumentenverhalten
13
Service quality
12
Dienstleistungsqualität
11
Dienstleistungsmarketing
9
Services marketing
9
Services
8
Product quality
7
Produktqualität
7
Dienstleistungssektor
6
Brand management
5
Markenführung
5
Service industry
5
Cause-related marketing
4
Customer satisfaction
4
Innovation
4
Kundenwert
4
Kundenzufriedenheit
4
Qualität
4
Theory
4
Brand
3
Brand image
3
Cause-Related Marketing
3
Customer service
3
Customer value
3
Kundendienst
3
Kundenservice
3
Markenartikel
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Measurement
3
Messung
3
Selling
3
Servicepolitik
3
Theorie
3
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Article
116
Book / Working Paper
36
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32
Aufsatz in Zeitschrift
32
Aufsatz im Buch
10
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10
Lehrbuch
6
Textbook
5
Graue Literatur
3
Non-commercial literature
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Konferenzschrift
2
conceptual-paper
2
review
2
Arbeitspapier
1
Bibliografie
1
Collection of articles of several authors
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1
Dissertation u.a. Prüfungsschriften
1
Hochschulschrift
1
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1
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1
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1
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Language
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English
85
Undetermined
65
German
2
Author
All
Zeithaml, Valarie A.
74
Bitner, Mary Jo
66
Berry, Leonard L.
28
Lafferty, Barbara A.
27
Parasuraman, A.
26
Ostrom, Amy L.
13
Gremler, Dwayne D.
10
Lemon, Katherine N.
10
Rust, Roland T.
10
Brown, Stephen W.
9
Goldsmith, Ronald E.
8
Meuter, Matthew L.
8
Brown, Stephen Walter
7
Jarvis, Cheryl Burke
6
Mende, Martin
5
Parasuraman, Ananthanarayanan
5
Edmondson, Diane R.
4
Malhotra, Arvind
4
Bolton, Ruth N.
3
Cadwallader, Susan
3
Hult, G.Tomas M.
3
Mohr, Lois A.
3
Barnett, Michael L.
2
Fisk, Raymond P.
2
Gallan, Andrew S.
2
Goul, Michael
2
Morgan, Felicia N.
2
Roundtree, Robert
2
Zeithaml, Carl P.
2
Bateson, John E. G.
1
Berry, Leonhard L.
1
Bolton, Ruth N
1
Booms, Bernard H.
1
Boulding, William
1
Bowen, David E.
1
Broetzmann, Scott M.
1
Brucks, Merrie
1
Burkhard, Kevin A.
1
Carrillat, François A.
1
Chase, Richard B.
1
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Institution
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Services Marketing Conference <7, 1988, Arlington, Va.>
2
American Marketing Association
1
Published in...
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Journal of the Academy of Marketing Science
14
Journal of marketing
11
Report / Marketing Science Institute
9
Journal of Business Research
7
Journal of business research : JBR
7
Journal of retailing
6
MSI reports : working paper series
6
Journal of service research : JSR
5
Business Horizons
4
Business horizons
3
Journal of marketing research : JMR
3
Marketing management : a quarterly business management publication of the American Marketing Association
3
Psychology & marketing
3
California management review : CMR
2
European Journal of Marketing
2
European journal of marketing : EJM
2
Journal of Product & Brand Management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing theory and practice
2
The Executive : an Academy of Management Publication
2
California management review
1
Contemporary research in e-marketing ; 1
1
E-Service : new directions in theory and practice
1
Handbook of service science ; [Vol. 1]
1
Handbuch Dienstleistungsmanagement : von der strategischen Konzeption zur praktischen Umsetzung
1
Harvard business review : HBR
1
International journal of service industry management : IJSIM
1
Journal of Historical Research in Marketing
1
Journal of global marketing
1
Journal of historical research in marketing
1
Journal of marketing education : JME
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service management
1
Journal of service research
1
Logistics information management
1
M & O : tijdschr. voor organisatiekunde en sociaal beleid
1
MIT sloan management review
1
Managing service quality : MSQ ; an international journal
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
McGraw-Hill Higher Education
1
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Source
All
ECONIS (ZBW)
66
OLC EcoSci
54
USB Cologne (EcoSocSci)
15
RePEc
11
Other ZBW resources
5
BASE
1
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11
Customer contributions and roles in service delivery
Bitner, Mary Jo
;
Faranda, William T.
;
Hubbert, Amy R.
; …
- In:
International journal of service industry management : IJSIM
8
(
1997
)
3-4
,
pp. 193-205
Persistent link: https://www.econbiz.de/10007129596
Saved in:
12
Learning from the pioneering founders of the service research field
Bowen, David E.
;
Fisk, Raymond P.
;
Bateson, John E. G.
; …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
Saved in:
13
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
;
Bitner, Mary Jo
;
Gremler, Dwayne D.
-
2013
-
Sixth edition
Persistent link: https://www.econbiz.de/10013469345
Saved in:
14
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
;
Bitner, Mary Jo
;
Gremler, Dwayne D.
-
2009
-
Fifth Edition, International Edition
Persistent link: https://www.econbiz.de/10013469449
Saved in:
15
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
;
Bitner, Mary Jo
;
Gremler, Dwayne D.
-
2009
-
5. ed.
Persistent link: https://www.econbiz.de/10004912361
Saved in:
16
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
;
Bitner, Mary Jo
;
Gremler, Dwayne D.
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10009599843
Saved in:
17
Selecting the right cause partners for the right reasons : the role of importance and fit in cause-brand alliances
Lafferty, Barbara A.
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 359-382
Persistent link: https://www.econbiz.de/10003835536
Saved in:
18
Cause-related marketing : does the cause make a difference in consumers' attitudes and purchase intentions toward the product? : A working paper
Lafferty, Barbara A.
-
1996
Persistent link: https://www.econbiz.de/10003472351
Saved in:
19
The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility
Lafferty, Barbara A.
- In:
Journal of business research : JBR
60
(
2007
)
5
,
pp. 447-453
Persistent link: https://www.econbiz.de/10003451467
Saved in:
20
Editorial: A vision for the future of the Journal of Service Research (JSR)
Bitner, Mary Jo
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 3-4
Persistent link: https://www.econbiz.de/10010356896
Saved in:
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