A conceptual framework is developed and tested in which supplier downstream position in the supply chain, supplier innovation strategy and customer development commitment are seen as the antecedents of supplier product development activity. Using partial least squares (PLS), we analyze the...

Facing cutthroat price competition, manufacturers and retailers increasingly rely on non-price promotion techniques, such as premium promotions, where consumers receive a free gift with the purchase of a product. Despite the omnipresence of premium promotions, research to date has not fully...