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Bayus, Barry L.
85
Nelson, Beebe
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Kahn, Kenneth B.
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Rao, Ambar G.
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Balasubramanian, Sridhar
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
22
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Management Science
7
Journal of marketing research : JMR
6
Journal of the Academy of Marketing Science
4
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Book reviews
Kahn, Kenneth B.
;
Nelson, Beebe
;
Markham, Stephen K.
; …
- In:
The journal of product innovation management : an …
19
(
2002
)
3
,
pp. 253
Persistent link: https://www.econbiz.de/10006266477
Saved in:
2
Understanding customer needs
Bayus, Barry L.
- In:
Handbook of technology and innovation management
,
(pp. 115-141)
.
2008
Persistent link: https://www.econbiz.de/10003769465
Saved in:
3
Crowdsourcing new product ideas over time : an analysis of the Dell IDEAStorm community
Bayus, Barry L.
- In:
Management science : journal of the Institute for …
59
(
2013
)
1
,
pp. 226-244
Persistent link: https://www.econbiz.de/10009711759
Saved in:
4
Optimal pricing and product development policies for new consumer durables
Bayus, Barry L.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10001163883
Saved in:
5
Accelerating the durable replacement cycle with marketing mix variables
Bayus, Barry L.
- In:
The journal of product innovation management : an …
5
(
1988
)
3
,
pp. 216-226
Persistent link: https://www.econbiz.de/10001071317
Saved in:
6
Forecasting sales of new contingent products : an application to the compact disc market
Bayus, Barry L.
- In:
The journal of product innovation management : an …
4
(
1987
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10001071326
Saved in:
7
Book Reviews
Nelson, Beebe
;
Kahn, Kenneth B.
- In:
The journal of product innovation management : an …
20
(
2003
)
6
,
pp. 507-510
Persistent link: https://www.econbiz.de/10006252732
Saved in:
8
Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers by Gerald Zaltman and Lindsay Zaltman
Nelson, Beebe
- In:
The journal of product innovation management : an …
26
(
2009
)
5
,
pp. 597
Persistent link: https://www.econbiz.de/10008273866
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9
Innovation Leaders: How Senior Executives Stimulate, Steer, and Sustain Innovation by Jean-Philippe Deschamps
Nelson, Beebe
- In:
The journal of product innovation management : an …
26
(
2009
)
2
,
pp. 241-242
Persistent link: https://www.econbiz.de/10008169951
Saved in:
10
Book Reviews
Nelson, Beebe
;
Kahn, Kenneth B.
- In:
The journal of product innovation management : an …
20
(
2003
)
5
,
pp. 422
Persistent link: https://www.econbiz.de/10006254379
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