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Combining corporate and marketing strategy for global competitiveness
White, D.Steven; Griffith, David A. - In: Marketing intelligence & planning 15 (1997) 4-5, pp. 173-178
Persistent link: https://www.econbiz.de/10006997169
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US Foreign Direct Investment in India: Emerging Trends in MNC Entry Strategies
Chandrasekaran, Aruna; Ryans jr, John K. - In: The international executive 38 (1996) 5, pp. 599-612
Persistent link: https://www.econbiz.de/10007325003
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Employing Standardized Promotion Strategies in Mexico: The Impact of Language and Cultural Differences
Ueltschy, Linda C.; Ryans Jr, John K. - In: The international executive 39 (1997) 4, pp. 479-496
Persistent link: https://www.econbiz.de/10007370589
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Linking Advertising and Brand Value - This advertising turnover factor can measure how well your ad dollars are building brand value in the industry
Herremans, Irene M.; Ryans Jr, John K.; Aggarwal, Raj - In: Business horizons 43 (2000) 3, pp. 19-26
Persistent link: https://www.econbiz.de/10006187134
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The Case for Better Measurement and Reporting of Marketing Performance
Herremans, Irene M.; Ryans Jr, John K. - In: Business horizons 38 (1995) 5, pp. 51-60
Persistent link: https://www.econbiz.de/10006213208
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Global Marketing - Why India Now,?
Chandra, Aruna; Ryans Jr, John K. - In: Marketing management : a quarterly business management … 11 (2002) 2, pp. 43-45
Persistent link: https://www.econbiz.de/10007236110
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Do Master Franchisors Drive Global Franchising? - Control and communications problems may arise if franchisors are not careful in their choice of a master franchisor.
Ryans Jr, John K.; Lotz, Sherry; Krampf, Robert - In: Marketing management : a quarterly business management … 8 (1999) 2, pp. 33-38
Persistent link: https://www.econbiz.de/10007245120
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Coordinating International Advertising -- The Goodyear Case Revisited for Latin America
Hanni, David A.; Ryans Jr, John K.; Vernon, Ivan R. - In: Journal of international marketing 3 (1995) 2, pp. 83-98
Persistent link: https://www.econbiz.de/10007254075
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Advertising Strategies to Capitalize on Spain's Second Golden Age
Ueltschy, Linda C.; Ryans Jr, John K. - In: International journal of management 14 (1997) 3, pp. 456-467
Persistent link: https://www.econbiz.de/10006997013
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How Green-Claim Strength and Country Disposition Affect Product Evaluation and Company Image
Manrai, Lalita A.; Manrai, Ajay K.; Lascu, Dana-Nicoleta; … - In: Psychology & marketing 14 (1997) 5, pp. 511
Persistent link: https://www.econbiz.de/10006997355