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Corporate social responsibility and organizational effectiveness : a multivariate approach
Zahra, Shaker A. - In: Journal of business ethics : JOBE 6 (1987) 6, pp. 459-467
Persistent link: https://www.econbiz.de/10001037589
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Fuzzy trace theory and "smart" false memories : implications for advertising
LaTour, Kathryn A.; LaTour, Michael S.; Brainerd, Charles - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010344098
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Gender and media literacy : women and men try on responses to objectification in fashion advertising
Lambiase, Jacqueline; Reichert, Tom; Adkins, Mark; … - In: Gender, culture, and consumer behavior, (pp. 139-159). 2012
Persistent link: https://www.econbiz.de/10009544242
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The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior
LaTour, Kathryn A.; LaTour, Michael S.; Wansink, Brian - In: Journal of advertising research 58 (2018) 2, pp. 240-254
Persistent link: https://www.econbiz.de/10011885020
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Understanding the power of hope and empathy in healthcare marketing
Kemp, Elyria; Bui, M̃y; Krishen, Anjala; Homer, Pamela … - In: The journal of consumer marketing 34 (2017) 2, pp. 85-95
Persistent link: https://www.econbiz.de/10011635238
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Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; LaTour, Michael S. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
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Audience Judgments as the Potential Missing Link Between Expert Judgments and Audience Appeal: An Illustration Based on Musical Recordings of "My Funny Valentine"
Holbrook, Morris B.; Lacher, Kathleen T.; Latour, Michael S. - In: Journal of the Academy of Marketing Science 34 (2006) 1, pp. 8-18
Persistent link: https://www.econbiz.de/10006149210
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A Model of the Effects of Self-efficacy on the Perceived Ethicality and Performance of Fear Appeals in Advertising
Snipes, Robin L.; Latour, Michael S.; Bliss, Sara J. - In: Journal of business ethics : JOBE 19 (1999) 3, pp. 273-286
Persistent link: https://www.econbiz.de/10006914703
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Bribery and Extortion in International Business: Ethical Perceptions of Greeks Compared to Americans
Tsalikis, John; LaTour, Michael S. - In: Journal of business ethics : JOBE 14 (1995) 4, pp. 249-264
Persistent link: https://www.econbiz.de/10006940871
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Don't Be Afraid to Use Fear Appeals: An Experimental Study
LaTour, Michael S.; Snipes, Robin L.; Bliss, Sara J. - In: Journal of advertising research 36 (1996) 2, pp. 59-68
Persistent link: https://www.econbiz.de/10006528652