This article considers competition between nationally advertised brands and quality-equivalent privatelabel brands (a form of store, house or own-label branding). Philip Parker and Namwoon Kim investigate the impact of advertising on market power across brands. Supporting recent theoretical...

Ancient trade. Catalhöyük and Neolithic trade -- Trade in ancient Egypt -- Greek and Phoenician trade -- Trade in the ancient Near East -- Petra and the frankinscence route -- Roman trade -- The periplus and Rome's eastern trade -- Trade in late antiquity -- The amber road -- Medieval trade....

Purpose: Given the high uncertainty in the quality perception of experiential products, manufacturers use signals to influence consumers’ decisions. In the movie industry, literature shows that performance of the main channel (e.g. cinema) strongly influences the performance of auxiliary...

Purpose: The purpose of this study provides the enhancing factors of corporate social responsibility (CSR) and examines their differential effects on corporate social performances for business-stakeholder groups (i.e. investors, employees, suppliers and customers) and public-stakeholder groups...