Similar Search Results

Analysis for strategic marketing

Rao, Vithala R.; Steckel, Joel H. - 1998

Persistent link: https://www.econbiz.de/10004362747

Marketing research

Lehmann, Donald R.; Gupta, Sunil; Steckel, Joel H. - 1998

Persistent link: https://www.econbiz.de/10004367822

Locally Rational Decision Making: The Distracting Effect of Information on Managerial Performance

Glazer, Rashi; Steckel, Joel H.; Winer, Russell S. - In: Management Science 38 (1992) 2, pp. 212-226

This paper describes a phenomenon called "locally rational" decision-making, in which the mere presence of information may have dysfunctional consequences even if decision makers do not process the information incorrectly. Using the results from an experiment conducted with a strategic market...

Persistent link: https://www.econbiz.de/10009203698

Using Capital Markets as Market Intelligence: Evidence from the Pharmaceutical Industry

Markovitch, Dmitri G.; Steckel, Joel H.; Yeung, Bernard - In: Management science : journal of the Institute for … 51 (2005) 10, pp. 1467-1480

Persistent link: https://www.econbiz.de/10006076946

Special Issue on Marketing and Operations Management Interfaces and Coordination - Supply Chain Decision Making: Will Shorter Cycle Times and Shared Point-of-Sale Information Neces...

Steckel, Joel H.; Gupta, Sunil; Banerji, Anir van - In: Management science : journal of the Institute for … 50 (2004) 4, pp. 458-464

Persistent link: https://www.econbiz.de/10006081040

Special Section - 2001: A Marketing Odyssey

Steckel, Joel H.; Brody, Ed - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 331-336

Persistent link: https://www.econbiz.de/10006898251

Special Section - 2001: A Marketing Odyssey

Steckel, Joel H.; Brody, Ed - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 331-336

Persistent link: https://www.econbiz.de/10006898297

Consumer Strategies for Purchasing Assortments within a Single Product Class

Lee, Jack K.H.; Steckel, Joel H. - In: Journal of retailing 75 (1999) 3, pp. 387-404

Persistent link: https://www.econbiz.de/10006626039

A Multiple Ideal Point Model: Capturing Multiple Preference Effects from Within an Ideal Point Framework

Lee, Jack K.H.; Sudhir, K.; Steckel, Joel H. - In: Journal of marketing research : JMR 39 (2002) 1, pp. 73-86

Persistent link: https://www.econbiz.de/10006655465

Addendum to "Cross-validating Regression Models in Marketing Research"

Steckel, Joel H.; Vanhonacker, Wilfried R. - In: Marketing science : the marketing journal of the … 15 (1996) 1, pp. 109

Persistent link: https://www.econbiz.de/10006934432