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Identifying Innovators in Cons...
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Consumer behaviour
50
Konsumentenverhalten
31
USA
15
United States
14
Brand
7
Brand management
7
Clothing
7
Fashion
7
Innovation
7
Markenartikel
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English
102
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Goldsmith, Ronald E.
141
Flynn, Leisa Reinecke
19
Clark, Ronald A.
15
Flynn, Leisa R.
9
Reinecke Flynn, Leisa
9
Lafferty, Barbara A.
8
Pagani, Margherita
8
Swilley, Esther
8
Freiden, Jon B.
5
Hofacker, Charles F.
5
Newell, Stephen J.
5
Pillai, Kishore Gopalakrishna
5
Eastman, Jacqueline K.
4
Goldsmith, Elizabeth B.
4
Litvin, Stephen W.
4
Lu, Xiaojing
4
Tsiotsou, Rodoula H.
4
Bacile, Todd J.
3
Pan, Bing
3
Zboja, James J.
3
Beaudoin, Pierre
2
Bertrandias, Laurent
2
Bridges, Eileen
2
Cahill, Dennis J.
2
Foxall, Gordon R.
2
Kim, Daekwan
2
Matherly, Timothy A.
2
Moore, Mary Ann
2
Pearcy, Dawn
2
Ramirez, Edward
2
Andrews MacLelland, Melinda
1
Aw, Eugene Cheng-Xi
1
Blankenship, A.B.
1
Bolander, Willy
1
Bonn, Mark
1
Bonn, Mark Andrew
1
Breen, George Edward
1
Brown, Stephen
1
Brusco, Michael J.
1
Chong, Han Xi
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Journal of Consumer Marketing
13
Journal of Business Research
10
Journal of Product & Brand Management
10
Journal of retailing and consumer services
9
Journal of business research : JBR
8
Journal of Fashion Marketing and Management: An International Journal
7
The service industries journal
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of consumer behaviour : an international research review
4
Journal of fashion marketing and management
4
Journal of marketing theory and practice
4
International journal of consumer studies
3
Journal of Research in Interactive Marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing intelligence & planning
3
Strategic marketing in tourism services
3
The Service Industries Journal
3
European Journal of Marketing
2
European journal of marketing : EJM
2
International Journal of Retail & Distribution Management
2
International Journal of Wine Marketing
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing Intelligence & Planning
2
Psychology of branding
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
Tourism management : research, policies, practice
2
Advances in electronic marketing
1
Akron business and economic review
1
Branding and sustainable competitive advantage : building virtual presence
1
Business Horizons
1
Business horizons
1
Consumer perception of product risks and benefits
1
Contemporary research in e-marketing ; 1
1
E-Services : opportunities and threats
1
Financial analysts journal : FAJ
1
Handbook of Developments in Consumer Behaviour
1
Handbook of developments in consumer behaviour
1
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ECONIS (ZBW)
51
Other ZBW resources
44
OLC EcoSci
42
RePEc
15
USB Cologne (EcoSocSci)
2
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41
Consumer knowledge discrimination
Pillai, Kishore Gopalakrishna
;
Brusco, Michael J.
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 82-100
Persistent link: https://www.econbiz.de/10010519629
Saved in:
42
Social network activity and contributing to an online review site
Goldsmith, Ronald E.
;
Pagani, Margherita
;
Lu, Xiaojing
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009764259
Saved in:
43
Two-sided markets and social media
Lu, Xiaojing
;
Goldsmith, Ronald E.
;
Pagani, Margherita
- In:
Organizations and social networking : utilizing social …
,
(pp. 197-213)
.
2013
Persistent link: https://www.econbiz.de/10009768689
Saved in:
44
Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
Saved in:
45
Black Friday and Cyber Monday : understanding consumer intentions on two major shopping days
Swilley, Esther
;
Goldsmith, Ronald E.
- In:
Journal of retailing and consumer services
20
(
2013
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10009702212
Saved in:
46
The Big Five, happiness, and shopping
Goldsmith, Ronald E.
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 52-61
Persistent link: https://www.econbiz.de/10011528524
Saved in:
47
Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita
;
Goldsmith, Ronald E.
;
Perracchio, Andrea
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
Saved in:
48
How gender and financial self-efficacy influence investment risk taking
Montford, William
;
Goldsmith, Ronald E.
- In:
International journal of consumer studies
40
(
2016
)
1
,
pp. 101-106
Persistent link: https://www.econbiz.de/10011539804
Saved in:
49
Social influence and sustainability in households
Goldsmith, Elizabeth B.
;
Goldsmith, Ronald E.
- In:
International journal of consumer studies
35
(
2011
)
2
,
pp. 117-121
Persistent link: https://www.econbiz.de/10008933406
Saved in:
50
Introduction to experiential marketing
Goldsmith, Ronald E.
;
Tsiotsou, Rodoula H.
- In:
Strategic marketing in tourism services
,
(pp. 207-214)
.
2012
Persistent link: https://www.econbiz.de/10009581741
Saved in:
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