Introduction to experiential marketing
Year of publication: |
2012
|
---|---|
Authors: | Goldsmith, Ronald E. ; Tsiotsou, Rodoula H. |
Published in: |
Strategic marketing in tourism services. - Bingley, UK : Emerald Group Pub. Ltd, ISBN 978-1-78052-070-4. - 2012, p. 207-214
|
Subject: | Event-Marketing | Event marketing | Tourismusmarketing | Tourism marketing |
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