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Help me, I'm fat! : social support in online weight loss networks
Ballantine, Paul W.; Stephenson, Rachel J. - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 332-337
Persistent link: https://www.econbiz.de/10009424841
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The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.; Yeung, Cara Au - In: Marketing intelligence & planning 33 (2015) 4, pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
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The inauthentic other : social comparison theory and brand avoidance within consumer sub-cultures
Charmley, Ryan; Garry, Tony; Ballantine, Paul W. - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 458-472
Persistent link: https://www.econbiz.de/10009766388
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That's different! : how consumers respond to retail website change
Ainsworth, Jeremy; Ballantine, Paul W. - In: Journal of retailing and consumer services 21 (2014) 5, pp. 764-772
Persistent link: https://www.econbiz.de/10010407227
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Examining temporary disposition and acquisition in peer-to-peer renting
Philip, Heather E.; Ozanne, Lucie K.; Ballantine, Paul W. - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1310-1332
Persistent link: https://www.econbiz.de/10011405237
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A conceptual model of the holistic effects of atmospheric cues in fashion retailing
Ballantine, Paul W.; Parsons, Andrew; Comeskey, Katrina - In: International journal of retail & distribution management 43 (2015) 6, pp. 503-517
Persistent link: https://www.econbiz.de/10011387811
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Investigating the methods and effectiveness of crisis communication
Ozanne, Lucie K.; Ballantine, Paul W.; Mitchell, Thomas - In: Journal of nonprofit & public sector marketing 32 (2020) 4, pp. 379-405
Persistent link: https://www.econbiz.de/10012289897
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The power of "talk" : frames and narratives in macro-social marketing
Kemper, Joya A.; Ballantine, Paul W. - In: Macro-social marketing insights : systems thinking for …, (pp. 72-92). 2020
Persistent link: https://www.econbiz.de/10012112044
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What do we mean by sustainability marketing?
Kemper, Joya A.; Ballantine, Paul W. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 277-309
Persistent link: https://www.econbiz.de/10012178382
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Exploring online peer-to-peer swapping : a social practice theory of online swapping
Philip, Heather E.; Ozanne, Lucie K.; Ballantine, Paul W. - In: Journal of marketing theory and practice : JMTP 27 (2019) 4, pp. 413-429
Persistent link: https://www.econbiz.de/10012181629