Liu, Yunchuan; Gupta, Sunil; Zhang, Z. John - In: Management Science 52 (2006) 11, pp. 1799-1809
We develop a game-theoretical model to show that in the markets where price consistency across channels is critical, an incumbent brick-and-mortar retailer can deter the online entry of a pure-play e-tailer by strategically refraining from entering online. In the markets where price consistency...