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Planning and implementing effective service guarantee programs

Berman, Barry; Mathur, Anil - In: Business Horizons 57 (2014) 1, pp. 107-116

This article highlights different types of service guarantees, explains the benefits of service guarantees to consumers and service providers, examines why service guarantees are so rarely used, and describes the characteristics of effective service guarantee programs. We seek to motivate...

Persistent link: https://www.econbiz.de/10010730383

Physical vanity across cultures : measurement and validation

Mathur, Anil; Barak, Benny; Lee, Keun S.; Zhang, Yong; … - In: Journal for global business advancement : JGBA 3 (2010) 4, pp. 313-324

Persistent link: https://www.econbiz.de/10009885230

Measurement and meaning of religiosity: A cross-cultural comparison of religiosity and charitable giving

Mathur, Anil - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 2, pp. 84-96

Persistent link: https://www.econbiz.de/10009997631

Examining Trying as a Mediator and Control as a Moderator of Intention-Behavior Relationship

Mathur, Anil - In: Psychology & marketing 15 (1998) 3, pp. 241-260

Persistent link: https://www.econbiz.de/10006993989

Formalization, Role Stress, Organizational Commitment, and Propensity-to-Leave: A Study of Korean Industrial Salespersons

Lee, Keun S.; Mathur, Anil - In: Journal of global marketing 11 (1997) 2, pp. 23-42

Persistent link: https://www.econbiz.de/10006997931

Store Environment and Consumer Purchase Behavior: Mediating Role of Consumer Emotions

Sherman, Elaine; Mathur, Anil; Smith, Ruth Belk - In: Psychology & marketing 14 (1997) 4, pp. 361-378

Persistent link: https://www.econbiz.de/10006998006

Older Adults' Motivations for Gift Giving to Charitable Organizations: An Exchange Theory Perspective

Mathur, Anil - In: Psychology & marketing 13 (1996) 1, pp. 103

Persistent link: https://www.econbiz.de/10007002099

Special Issue: Cognitive Age and Consumption Guest Editor: Isabelle Szmigin and Marylyn Carrigan - The Influence of Gender on the New-Age Elderly's Consumption Orientation

Sherman, Elaine; Schiffman, Leon G.; Mathur, Anil - In: Psychology & marketing 18 (2001) 10, pp. 1073-1090

Persistent link: https://www.econbiz.de/10006977449

Special Issue: Cognitive Age and Consumption Guest Editor: Isabelle Szmigin and Marylyn Carrigan - Perceptions of Age-Identity: A Cross-Cultural Inner-Age Exploration

Barak, Benny; Mathur, Anil; Lee, Keun; Zhang, Yong - In: Psychology & marketing 18 (2001) 10, pp. 1003-1030

Persistent link: https://www.econbiz.de/10006977452

Incorporating Choice into an Attitudinal Framework: Cross-Cultural Extension and Additional Findings - Dabholkar (1994) introduced choice into the attitudinal framework and propose...

Mathur, Anil - In: Journal of international consumer marketing 10 (1998) 4, pp. 93

Persistent link: https://www.econbiz.de/10007124082