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While luxury brands are one of the most profitable and fastest growing segments of the brand pantheon, they are the least understood. There is no established definition as to what a luxury brand is; no clear understanding of the value dimensionality of luxury brands; and no rigorous...
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In this article findings of a three-round Delphi study concerning key Issues in information systems (IS) are presented, as perceived by a group of South African information systems managers. Some adaptations to the Delphi method were made, and these are described. The ten most important Issues...
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The drive to measure service quality has become a major focus in many organizations, as the links between service quality and business performance have become more clear. Similarly, the development of SERVQUAL, an instrument for the measurement of service quality, has spurred much research in...
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