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Persistent link: https://www.econbiz.de/10014894573
Information is power. Cliché, but true. The Internet has simultaneously empowered individuals. Prospects can click, choose and control their online interactions. For organisations, the pendulum has swung in the opposite direction. They face more competition and are overloaded with more...
Persistent link: https://www.econbiz.de/10014945908
Purpose – The purpose of this paper is to introduce the global text project (GTP) case. The unique developments of the case provide insight of the many challenges and opportunities created within the open source movement. Design/methodology/approach – A case study was used to illustrate some...
Persistent link: https://www.econbiz.de/10014946153
Pricing has tended to be the least creative element of marketing strategy, despite the fact that evidence from successful firms points strongly to the integral role of pricing in performance. Suggests that effective pricing has much to gain from an understanding of the entrepreneurial process,...
Persistent link: https://www.econbiz.de/10014933837
A survey with 1,000 of the “top” service industry firms in the UK allowed the development of a checklist and benchmark results that enable managers to assess their firms’ service reliability without the need of external customer surveys. Offers research‐based evidence for the often...
Persistent link: https://www.econbiz.de/10014905595
Section 1: Maritime Informatics as a better glue -- The Origins of Maritime Informatics -- Shipping: A Self-Organising Ecosystem -- The Necessity of Standards for Maritime Informatics in Ship Operations -- The Port as a set of Socio-Technical Systems -- Digitalisation in maritime regional and...
Persistent link: https://www.econbiz.de/10012399928