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Consumer behaviour
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MacInnis, Deborah J.
111
Park, C. Whan
26
Weiss, Allen M.
12
Priester, Joseph R.
8
Macinnis, Deborah J.
7
Tellis, Gerard J.
7
Eisingerich, Andreas B
6
Folkes, Valerie S.
6
Hoyer, Wayne D.
6
Patrick, Vanessa M.
6
Chun, HaeEun Helen
5
Lurie, Nicholas H.
5
Patrick, Vanessa
5
Jaworski, Bernard J.
4
Park, C.W
4
Park, C.Whan
4
Priester, Joseph
4
Stewart, David W.
4
de Mello, Gustavo
4
Chandy, Rajesh K.
3
Mello, Gustavo de
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Rao, Ambar G.
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Yoo, Changjo
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2
Bechara, Antoine
2
Belk, Russell W.
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Botti, Simona
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Chun, Hae Eun
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Heckler, Susan E.
2
Iacobucci, Dawn
2
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2
Lehmann, Donald R.
2
Lynch, John G.
2
Park, Jonghee
2
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5
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5
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Review of Marketing Research
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ECONIS (ZBW)
82
OLC EcoSci
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RePEc
9
USB Cologne (EcoSocSci)
9
Other ZBW resources
1
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1
"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
Saved in:
2
A framework for conceptual contributions in marketing
MacInnis, Deborah J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 136-154
Persistent link: https://www.econbiz.de/10009270891
Saved in:
3
Brand attachment : constructs, consequences, and causes
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
-
2006
Persistent link: https://www.econbiz.de/10003639028
Saved in:
4
Listening to strangers : whose responses are valuable, valuable are they, and why?
Weiss, Allen M.
;
Lurie, Nicholas H.
;
MacInnis, Deborah J.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 425-436
Persistent link: https://www.econbiz.de/10003756190
Saved in:
5
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
6
Brand attachment and a strategic brand exemplar
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
- In:
Handbook on brand and experience management
,
(pp. 3-17)
.
2008
Persistent link: https://www.econbiz.de/10003788965
Saved in:
7
Consumer behavior
Hoyer, Wayne D.
;
MacInnis, Deborah J.
-
2007
-
4. ed., student ed.
Persistent link: https://www.econbiz.de/10003309208
Saved in:
8
Generating competitive intelligence in organizations
Jaworski, Bernard J.
;
MacInnis, Deborah J.
;
Kohli, Ajay …
-
2009
Persistent link: https://www.econbiz.de/10003836073
Saved in:
9
Affective forecasting and self-control : why anticipating pride wins over anticipating shame in a self-regulation context
Patrick, Vanessa M.
;
Chun, HaeEun Helen
;
MacInnis, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 537-545
Persistent link: https://www.econbiz.de/10003884456
Saved in:
10
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
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