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Managing Brand Portfolios: How Strategies Have Changed

Laforet, Sylvie; Saunders, John - In: Journal of advertising research 45 (2005) 3, pp. 314-327

Persistent link: https://www.econbiz.de/10006499576

Managing Brand Portfolios: Why Leaders Do What They Do - Most products now carry two or more brand names. Businesses now have a portfolio of names that they mix and match in differ...

Laforet, Sylvie; Saunders, John - In: Journal of advertising research 39 (1999) 1, pp. 51-66

Persistent link: https://www.econbiz.de/10006519579

How Brand Portfolios Have Changed: A Study of Grocery Suppliers Brands from 1994 to 2004

Laforet, Sylvie; Saunders, John - In: Journal of marketing management : MM 23 (2007) 1, pp. 39-59

Persistent link: https://www.econbiz.de/10008416712

How Brand Portfolios Have Changed: A Study of Grocery Suppliers Brands from 1994 to 2004

Laforet, Sylvie; Saunders, John - In: Journal of marketing management : MM 23 (2007) 1-2, pp. 39-58

Persistent link: https://www.econbiz.de/10007901938

Managing Brand Portfolios: How Strategies Have Changed

LAFORET, SYLVIE; SAUNDERS, JOHN - In: Journal of Advertising Research 45 (2005) 03, pp. 314-327

Persistent link: https://www.econbiz.de/10005425123

Whither research in marketing?

Saunders, John; Lee, Nick - In: European Journal of Marketing 39 (2005) 3/4, pp. 245-260

Purpose – To introduce the contents of this special issue on research in marketing and comment on the development of the discipline in UK universities. Design/methodology/approach – Relates each paper to a taxonomy of academic research and comments on their content. Examines major trends in...

Persistent link: https://www.econbiz.de/10014722236

Retail brand extension : perceived fit, risks and trust

Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209

Persistent link: https://www.econbiz.de/10003740928

Brand names on packaging and their impact on purchase preference

Laforet, Sylvie - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 18-30

Persistent link: https://www.econbiz.de/10008908965

Size, strategic, and market orientation affects on innovation

Laforet, Sylvie - In: Journal of business research : JBR 61 (2008) 7, pp. 753-764

Persistent link: https://www.econbiz.de/10003709500

Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs

Laforet, Sylvie - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 188-212

Persistent link: https://www.econbiz.de/10009525875

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