Sinha, Mona; Majra, Hufrish; Hutchins, Jennifer; … - In: International Journal of Bank Marketing 37 (2019) 1, pp. 192-209
Purpose: The purpose of this paper is to understand Indian consumers’ intention to use mobile payments by examining their adoption readiness (AR) in the larger context of their technology readiness (TR) and their privacy concerns (PCs). Design/methodology/approach: A four-city, three...