The problem of a firm willing to optimally promote and sell a single product on the market is here undertaken. The awareness of such product is modeled by means of a Nerlove–Arrow goodwill as a state variable, differentiated jointly by means of time and of age of the segments in which the...

The problem of a firm willing to optimally promote and sell a single product on the market is here undertaken. The awareness of such product is modeled by means of a Nerlove–Arrow goodwill as a state variable, differentiated jointly by means of time and of age of the segments in which the...

Segmentation is a core strategy in modern marketing, and age-specific segmentation based on the age of the consumers is very common in practice. Age-specific segmentation enables the change of the segments composition during time and can be studied only by means of dynamic advertising models....

Segmentation is a core strategy in modern marketing and age-specific segmentation, which is based on the age of the consumers, is very common in practice. A characteristic of age-specific segmentation is the change of the segments composition during time, which may be studied only using dynamic...

We study the interaction between monetary and fiscal policies in a Ramsey-Sidrauski model augmented with environmental capital. Equilibrium solutions are studied through the "Green Golden Rule". Despite the non-separability of money in utility and intertemporally nonseparable preferences, money...