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Impact of Strength of Ethnic I...
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Factors Influencing Recall of Outdoor Advertising
Donthu, Naveen
;
Cherian, Joseph
;
Bhargava, Mukesh
- In:
Journal of advertising research
33
(
1993
)
3
,
pp. 64-72
Persistent link: https://www.econbiz.de/10006540289
Saved in:
2
Track to the future : investment, finance and lessons for the new economy
Cherian, Joseph A.
-
2023
Persistent link: https://www.econbiz.de/10014428028
Saved in:
3
Donation to charity and purchase of cause-related products: The influence of existential guilt and experience
Urbonavicius, Sigitas
;
Adomaviciute, Karina
;
Urbutyte, Ieva
- In:
Journal of Consumer Behaviour
18
(
2019
)
2
,
pp. 89-96
Persistent link: https://www.econbiz.de/10012081481
Saved in:
4
Concrete thinking or ideographic language : which is the reason for Chinese people's higher imagery-generation abilities?
Liang, Beichen
;
Cherian, Joseph A.
;
Liu, Yili
- In:
International journal of consumer studies
34
(
2010
)
1
,
pp. 52-60
Persistent link: https://www.econbiz.de/10003938968
Saved in:
5
Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen
;
Cherian, Joseph A.
;
Fu, Wei
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
Saved in:
6
Cross-cultural differences in the effects of abstract and concrete thinking on imagery generation and ad persuasion
Liang, Beichen
;
Cherian, Joseph A.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 187-198
Persistent link: https://www.econbiz.de/10003986202
Saved in:
7
Do services marketers' success measures match their strategies?
Manion, Michael T.
;
Cherian, Joseph A.
- In:
The journal of services marketing
23
(
2009
)
7
,
pp. 476-486
Persistent link: https://www.econbiz.de/10009525709
Saved in:
8
Cultural metaphors : enhancing consumer pleasure in ethnic servicescapes
Elliot, Esi A.
;
Cherian, Joseph A.
;
Casakin, Hernan
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1004-1012
Persistent link: https://www.econbiz.de/10009755377
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9
Panel: Asian financial integration
Goyal, Ashima
;
Cherian, Joseph A.
;
DasGupta, Bejoy
; …
- In:
Macroeconomics and finance in emerging market economies
5
(
2012
)
2
,
pp. 297-305
Persistent link: https://www.econbiz.de/10009661708
Saved in:
10
Is the future static or dynamic? : the role of culture on escalation of commitment in new product development
Liang, Beichen
;
Kale, Sudhir H.
;
Cherian, Joseph A.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 155-163
Persistent link: https://www.econbiz.de/10010359358
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