Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Ludic Agency and Retail Specta...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
34
Konsumentenverhalten
34
Social Web
13
Social web
13
Market research
10
Marktforschung
10
Brand management
8
Emotion
8
Markenführung
8
Einzelhandel
6
Personality psychology
6
Persönlichkeitspsychologie
6
Retail trade
6
Internet marketing
5
Online-Marketing
5
Artificial intelligence
4
Künstliche Intelligenz
4
Qualitative Methode
4
Qualitative method
4
USA
4
United States
4
Viral marketing
4
Virales Marketing
4
Asia
3
Asien
3
Brand image
3
Confidence
3
Emotions
3
Experiment
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Netnography
3
Power
3
Social media
3
Thailand
3
Theorie
3
Theory
3
Vertrauen
3
netnography
3
more ...
less ...
Online availability
All
Undetermined
54
Free
7
Type of publication
All
Article
116
Book / Working Paper
16
Other
1
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
Aufsatz im Buch
13
Book section
13
Lehrbuch
2
Textbook
2
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Fallstudie
1
Reprint
1
Sammelwerk
1
Sammlung
1
back-matter
1
technical-paper
1
more ...
less ...
Language
All
English
85
Undetermined
48
Author
All
Kozinets, Robert V.
63
Duhachek, Adam
40
Nuttavuthisit, Krittinee
12
Agrawal, Nidhi
9
Sherry Jr, John F.
9
Belk, Russell W.
7
DeBerry-Spence, Benét
7
Sherry, John F.
7
Han, Dahee
6
Iacobucci, Dawn
6
Diamond, Nina
5
Kim, Taewoo
5
McGrath, Mary Ann
5
Borghini, Stefania
4
Han, DaHee
4
Krishnan, Shanker
4
Krittinee Nuttavuthisit
4
Muñiz, Albert M.
4
Balachander, Subramanian
3
Coughlan, Anne T.
3
Garvey, Aaron
3
Kelting, Katie
3
Oakley, James L.
3
Poor, Morgan
3
Sen, Sankar
3
Sriram, S.
3
Adelakun, Mopelola
2
Botti, Simona
2
Brown, Stephen
2
Deberry-Spence, Benét
2
Fernbach, Philip M.
2
Fischer, Eileen
2
Gambetti, Rossella
2
Gretzel, Ulrike
2
Gunay, Hande
2
Handelman, Jay M.
2
Hemetsberger, Andrea
2
Kim, SunAh
2
Kim, Tae Woo
2
Langhe, Bart de
2
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of marketing
9
Journal of business research : JBR
7
Journal of Consumer Research
5
Journal of retailing
5
Journal of the Academy of Marketing Science
5
Journal of marketing research : JMR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Business horizons
2
Handbook of qualitative research methods in marketing
2
Journal of Business Research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of service management
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Brick & mortar shopping in the 21st century
1
Business Horizons
1
Business strategy and the environment
1
Business/Economics
1
European Journal of Marketing
1
European Management Journal
1
European journal of marketing
1
Foundations and trends in marketing : FTMKT
1
Global perspectives on contemporary marketing education
1
Handbook of consumer psychology
1
Journal of Consumer Marketing
1
Journal of Consumer Psychology
1
Journal of Organizational Ethnography
1
Journal of Service Management
1
Journal of Service Theory and Practice
1
Journal of advertising research
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of retailing and consumer services
1
Journal of service research
1
more ...
less ...
Source
All
ECONIS (ZBW)
77
OLC EcoSci
36
RePEc
12
Other ZBW resources
7
BASE
1
Showing
31
-
40
of
133
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
The post-human future of brands
Kozinets, Robert V.
- In:
Strong brands, strong relationships
,
(pp. 149-158)
.
2015
Persistent link: https://www.econbiz.de/10011313576
Saved in:
32
Netnography and the digital consumer : the quest for cultural insights
Kozinets, Robert V.
- In:
The Routledge companion to digital consumption
,
(pp. 93-101)
.
2013
Persistent link: https://www.econbiz.de/10009689953
Saved in:
33
Amazonian forests and trees : multiplicity and objectivity in studies of online consumer-generated ratings and reviews, a commentary on de Langhe, Fernbach, and Lichtenstein
Kozinets, Robert V.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 834-839
Persistent link: https://www.econbiz.de/10011489746
Saved in:
34
Brand fans : when entertainment + marketing integrate online
Kozinets, Robert V.
-
2010
Persistent link: https://www.econbiz.de/10008759902
Saved in:
35
Technology/ideology : how ideological fields influence consumers' technology narratives
Kozinets, Robert V.
- In:
Journal of consumer research : JCR ; an …
34
(
2007/08
)
6
,
pp. 865-881
Persistent link: https://www.econbiz.de/10003724546
Saved in:
36
Reprint: YouTube utopianism : social media profanation and the clicktivism of capitalist critique
Kozinets, Robert V.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 349-365
Persistent link: https://www.econbiz.de/10012545010
Saved in:
37
Why we need utopia now, and how to use it
Kozinets, Robert V.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 366-369
Persistent link: https://www.econbiz.de/10012545012
Saved in:
38
YouTube utopianism : social media profanation and the clicktivism of capitalist critique
Kozinets, Robert V.
- In:
Journal of business research : JBR
98
(
2019
),
pp. 65-81
Persistent link: https://www.econbiz.de/10012007165
Saved in:
39
Consuming technocultures : an extended JCR curation
Kozinets, Robert V.
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
3
,
pp. 620-627
Persistent link: https://www.econbiz.de/10012120602
Saved in:
40
Immersive netnography : a novel method for service experience research in virtual reality, augmented reality and metaverse contexts
Kozinets, Robert V.
- In:
Journal of service management
34
(
2023
)
1
,
pp. 100-125
Persistent link: https://www.econbiz.de/10013537618
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
