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Results on the Standard Error of the Coefficient Alpha Index of Reliability

Duhachek, Adam - 2016

In this research, we investigate the behavior of Cronbach's coefficient alpha and its new standard error. We systematically analyze the effects of sample size, scale length, strength of item intercorrelations, and scale dimensionality. We demonstrate the beneficial effects of sample size on...

Persistent link: https://www.econbiz.de/10013002937

Coping and construal level matching drives health message effectiveness via response efficacy or self-efficacy enhancement

Han, Dahee; Duhachek, Adam; Agrawal, Nidhi - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 429-447

Persistent link: https://www.econbiz.de/10011584249

Can copycat private labels improve the consumer's shopping experience? : a fluency explanation

Kelting, Katie; Duhachek, Adam; Whitler, Kimberly - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 569-585

Persistent link: https://www.econbiz.de/10011737473

Power distance belief, power, and charitable giving

Han, Dahee; Lalwani, Ashok K.; Duhachek, Adam - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 182-195

Persistent link: https://www.econbiz.de/10011763949

Religious belief, religious priming, and negative word of mouth

Casidy, Riza; Duhachek, Adam; Singh, Vishal; Tamaddoni, Ali - In: Journal of marketing research 58 (2021) 4, pp. 762-781

Persistent link: https://www.econbiz.de/10012593944

The persuasive power of ai ingratiation : a persuasion knowledge theory perspective

Usman, Umair; Kim, Taewoo; Garvey, Aaron; Duhachek, Adam - In: Journal of the Association for Consumer Research : JACR 9 (2024) 3, pp. 319-331

Persistent link: https://www.econbiz.de/10014633462

Results on the Standard Error of the Coefficient Alpha Index of Reliability

Duhachek, Adam; Coughlan, Anne T.; Iacobucci, Dawn - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 294-301

Persistent link: https://www.econbiz.de/10006876990

Coping: A Multidimensional, Hierarchical Framework of Responses to Stressful Consumption Episodes

Duhachek, Adam - In: Journal of consumer research : JCR ; an … 32 (2005) 1, pp. 41-53

Persistent link: https://www.econbiz.de/10006643658

Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation

Oakley, James L.; Duhachek, Adam; Balachander, Subramanian - In: Journal of consumer research : JCR ; an … 34 (2008) 5, pp. 706-712

Persistent link: https://www.econbiz.de/10007906630

Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift

Duhachek, Adam; Zhang, Shuoyang; Krishnan, Shanker - In: Journal of consumer research : JCR ; an … 34 (2007) 3, pp. 395-405

Persistent link: https://www.econbiz.de/10007861079

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