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The Effect of Distractions Whi...
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A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica
;
Shiv, Baba
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
Saved in:
2
The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs
Nowlis, Stephen M.
;
Shiv, Baba
- In:
Journal of marketing research : JMR
42
(
2005
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10006644321
Saved in:
3
A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors
Wadhwa, Monica
;
Shiv, Baba
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 403-413
Persistent link: https://www.econbiz.de/10008076038
Saved in:
4
Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making
Shiv, Baba
- In:
The connected customer : the changing nature of …
,
(pp. 141-161)
.
2010
Persistent link: https://www.econbiz.de/10003951889
Saved in:
5
The effects of reduced food size and package size on the consumption behavior of restrained and unrestrained eaters
Scott, Maura L.
;
Nowlis, Stephen M.
;
Mandel, Naomi
; …
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
3
,
pp. 391-405
Persistent link: https://www.econbiz.de/10003768676
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6
The many shades of rose‐colored glasses : an evolutionary approach to the influence of different positive emotions
Griskevicius, Vladas
;
Shiota, Michelle N.
;
Nowlis, …
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10003997839
Saved in:
7
The effect of goal specificity on consumer goal reengagement
Scott, Maura L.
;
Nowlis, Stephen M.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 444-459
Persistent link: https://www.econbiz.de/10010202815
Saved in:
8
The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.
;
Dhar, Ravi
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
Saved in:
9
The role of explanations and need for uniqueness in consumer decision making : unconventional choices based on reasons
Simonson, Itamar
;
Nowlis, Stephen M.
-
1999
Persistent link: https://www.econbiz.de/10001453936
Saved in:
10
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
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