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Can brand encounters inspire flashbulb memories?
Roehm Jr, Harper A.; Roehm, Michelle L. - In: Psychology & marketing 24 (2007) 1, pp. 25-40
Persistent link: https://www.econbiz.de/10007391056
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Re-Inquiry - Revisiting the Effect of Positive Mood on Variety Seeking
Roehm Jr, Harper A.; Roehm, Michelle L. - In: Journal of consumer research : JCR ; an … 32 (2005) 2, pp. 330-336
Persistent link: https://www.econbiz.de/10006642810
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Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.; Pullins, Ellen; Roehm, Harper A. - 2009
Persistent link: https://www.econbiz.de/10003784914
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The moderating effect of control systems on the relationship between commission and salesperson intrinsic motivation in a customer oriented environment
Mallin, Michael L.; Pullins, Ellen - In: Industrial marketing management : the international … 38 (2009) 7, pp. 769-777
Persistent link: https://www.econbiz.de/10003893185
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Media as factor in student perceptions for sales jobs: a framework for research
Waldeck, Nancy E.; Pullins, Ellen; Houlette, Melissa - In: The journal of personal selling & sales management : JPSSM 30 (2010) 4, pp. 343-353
Persistent link: https://www.econbiz.de/10008735699
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A re-examination of B2B sales performance
Zallocco, Ronald; Pullins, Ellen; Mallin, Michael L. - In: The journal of business & industrial marketing 24 (2009) 8, pp. 598-610
Persistent link: https://www.econbiz.de/10009525684
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Examining impacts of technostress on the professional salesperson's behavioural performance
Tarafdar, Monideepa; Pullins, Ellen; Ragu-Nathan, T. S. - In: The journal of personal selling & sales management : JPSSM 34 (2014) 1, pp. 51-69
Persistent link: https://www.econbiz.de/10010338156
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Antecedents and consequences of salesperson identification with the brand and company
Gammoh, Bashar S.; Mallin, Michael L.; Pullins, Ellen - In: The journal of personal selling & sales management : JPSSM 34 (2014) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10010338160
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Developing a stakeholder approach for recruiting top-level sales students
Agnihotri, Raj; Bonney, Leff; Dixon, Andrea Leigh; … - In: Journal of marketing education : JME 36 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010345558
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The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes
Gammoh, Bashar; Mallin, Michael L.; Pullins, Ellen - In: The journal of product & brand management 23 (2014) 7, pp. 543-553
Persistent link: https://www.econbiz.de/10010467463