//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Optimizing Television Program...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
9
Relationship marketing
8
Advertising effects
7
Beziehungsmarketing
7
Online-Marketing
7
Werbewirkung
7
Advertising
6
Customer satisfaction
6
Werbung
6
Australia
5
Multimedia
5
Multivariate Verteilung
5
Multivariate distribution
5
Service quality
5
Theorie
5
Theory
5
Customer service
4
Dienstleistungsqualität
4
Einzelhandel
4
Kundenservice
4
Kundenzufriedenheit
4
Marketing
4
Panel
4
Panel study
4
Retail trade
4
probability models
4
Advertising planning
3
Australien
3
Bayesian estimation
3
Forecasting model
3
Kundenbindungsprogramm
3
Loyalty program
3
Marketing management
3
Marketingmanagement
3
Markov chain
3
Markov-Kette
3
New Zealand
3
Online retailing
3
more ...
less ...
Online availability
All
Undetermined
29
Free
3
Type of publication
All
Article
88
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
Aufsatz im Buch
3
Book section
3
research-article
3
Case study
2
Fallstudie
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
case-report
1
review
1
more ...
less ...
Language
All
Undetermined
46
English
45
Author
All
Danaher, Peter J.
90
Smith, Michael S.
16
Dagger, Tracey S.
8
Danaher, Tracey S.
8
Brodie, Roderick J.
5
Rossiter, John R.
5
Essegaier, Skander
4
Kerbache, Laoucine
4
Lee, Janghyuk
4
Roberts, John H.
4
Roberts, Ken
4
Rust, Roland T.
4
Jedidi, Kamel
3
Mattsson, Jan
3
McColl-Kennedy, Janet R.
3
Simpson, Alan
3
Davis, Robert A.
2
Dhar, Sanjay
2
Hardie, Bruce G.S.
2
Iyengar, Raghuram
2
Loiza-Maya, Ruben
2
Mullarkey, Guy W.
2
Panagiotelis, Anastasios
2
Sajtos, Laszlo
2
Sands, Sean J.
2
Sweeney, Jillian C.
2
Wilson, Isaac W.
2
Arweiler, Nicole
1
Beed, Terence W.
1
Bonfrer, Andr
1
Bonfrer, Andre
1
Caner, Mehmet
1
Colgate, Mark R.
1
Conroy, Denise M.
1
Coviello, Nicole E.
1
DANAHER, PETER J.
1
Dagger, Tracey
1
Ferraro, Carla R.
1
Gallagher, Rodger W.
1
George, Edward I.
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of marketing research : JMR
8
Marketing Science
8
Journal of advertising research
6
European Journal of Marketing
5
International journal of forecasting
5
European journal of marketing : EJM
4
Journal of service research : JSR
4
International Journal of Forecasting
3
International journal of service industry management : IJSIM
3
Journal of marketing research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of marketing
2
Journal of retailing
2
Journal of retailing and consumer services
2
European Journal of Operational Research
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of marketing decision models
1
Journal of Advertising Research
1
Journal of Business & Economic Statistics
1
Journal of econometrics
1
Journal of marketing management : MM
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Journal of the Market Research Society : JMRS
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Operations research, Management science : OR MS ; the international literature digest
1
The American Statistician
1
The Sage handbook of advertising
1
Working paper / Department of Econometrics and Business Statistics, Monash University
1
more ...
less ...
Source
All
ECONIS (ZBW)
39
OLC EcoSci
31
RePEc
15
Other ZBW resources
5
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
91
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising models
Danaher, Peter J.
- In:
Handbook of marketing decision models
,
(pp. 81-106)
.
2008
Persistent link: https://www.econbiz.de/10003755262
Saved in:
2
Media planning
Danaher, Peter J.
- In:
The Sage handbook of advertising
,
(pp. 299-315)
.
2007
Persistent link: https://www.econbiz.de/10003570510
Saved in:
3
Comparing naive with econometric market share models when competitors' actions are forecast
Danaher, Peter J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 287-294
Persistent link: https://www.econbiz.de/10001172403
Saved in:
4
A long-linear model for predicting magazine audiences
Danaher, Peter J.
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 356-362
Persistent link: https://www.econbiz.de/10001059787
Saved in:
5
Optimal microtargeting of advertising
Danaher, Peter J.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014294950
Saved in:
6
The effect of competitive advertising interference on sales for packaged goods
Danaher, Peter J.
;
Bonfrer, Andre
;
Dhar, Sanjay
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10003713027
Saved in:
7
How often versus how long : the interplay of contact frequency and relationship duration in customer-reported service relationship strength
Dagger, Tracey S.
;
Danaher, Peter J.
;
Gibbs, Brian J.
- In:
Journal of service research : JSR
11
(
2008/09
)
4
,
pp. 371-388
Persistent link: https://www.econbiz.de/10003853582
Saved in:
8
Optimal internet media selection
Danaher, Peter J.
;
Lee, Janghyuk
;
Kerbache, Laoucine
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 336-347
Persistent link: https://www.econbiz.de/10003969795
Saved in:
9
Estimation issues for copulas applied to marketing data
Danaher, Peter J.
;
Smith, Michael S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 25-28
Persistent link: https://www.econbiz.de/10008905601
Saved in:
10
A latent variable perspective of copula modeling
George, Edward I.
;
Jensen, Shane T.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 22-24
Persistent link: https://www.econbiz.de/10008905602
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->