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ECONIS (ZBW)
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Bridging the Culture Chasm: Ensuring That Consumers Are Healthy, Wealthy, and Wise
Briley, Donnel A.
;
Aaker, Jennifer L.
- In:
Journal of public policy & marketing : JPP & M ; an …
25
(
2006
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10007019553
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72
What are your signature stories?
Aaker, David A.
;
Aaker, Jennifer L.
- In:
California management review
58
(
2015/2016
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011488416
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