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The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
Aaker, Jennifer; Smith, Andy - 2010 - 1st ed
"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect...
Persistent link: https://www.econbiz.de/10008669023
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Non-profits are seen as warm and for-profits as competent : firm stereotypes matter
Aaker, Jennifer; Vohs, Kathleen D.; Mogilner, Cassie - 2010
Persistent link: https://www.econbiz.de/10003955410
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Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer; Vohs, Kathleen D.; Mogilner, Cassie - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2010
Persistent link: https://www.econbiz.de/10003924374
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When good brands do bad
Aaker, Jennifer; Fournier, Susan; Brasel, S. Adam - 2010
Persistent link: https://www.econbiz.de/10003924379
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Brands as intentional agents : our response to commentaries
Fiske, Susan T.; Malone, Chris; Kervyn, Nicolas - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
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Cultivating admiration in brands : warmth, competence, and landing in the "golden quadrant"
Aaker, Jennifer; Garbinsky, Emily N.; Vohs, Kathleen D. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 191-194
Persistent link: https://www.econbiz.de/10009576936
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How happiness affects choice
Mogilner, Cassie; Aaker, Jennifer; Kamvar, Sepandar D. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 429-443
Persistent link: https://www.econbiz.de/10009581279
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Awe expands people's perception of time, alters decision making, and enhances well-being
Rudd, Melanie; Vohs, Kathleen D.; Aaker, Jennifer - 2012
Persistent link: https://www.econbiz.de/10009504421
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Cultivating admiration in brands : warmth, competence, and landing in the "golden quadrant"
Aaker, Jennifer; Garbinsky, Emily N.; Vohs, Kathleen D. - 2011
Persistent link: https://www.econbiz.de/10009504753