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Accounting for preference dependency in target costing : a note
Homburg, Carsten; Hoppe, André; Schick, Roman; Braul, … - In: Review of quantitative finance and accounting 57 (2021) 3, pp. 845-858
Persistent link: https://www.econbiz.de/10012620010
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Commodity differentiation : a cross-industry approach
Bamberger, Boas; Homburg, Christian; Staritz, Matthias; … - In: Commodity Marketing : Strategies, Concepts, and Cases, (pp. 21-42). 2022
Persistent link: https://www.econbiz.de/10013271812
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Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie; Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 86 (2022) 3, pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
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Exploratorische Ansätze der Kausalanalyse als Instrument der Marketingplanung
Homburg, Christian - 1989
Persistent link: https://www.econbiz.de/10012699151
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Handbook of Market Research
Homburg, Christian (ed.); Klarmann, Martin (ed.);  … - 2022 - 1st ed. 2022.
Data. Experiments in Market Research -- Field Experiments -- Design and Process of Survey Research -- Qualitative Market Research -- Challenges in Conducting International Market Research -- Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers -- Fusion Modeling -- Managing...
Persistent link: https://www.econbiz.de/10012814666
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Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung
Homburg, Christian; Becker, Annette; Hentschel, Frederike - In: Handbuch Kundenbindungsmanagement : Strategien und …, (pp. 101-134). 2013
Persistent link: https://www.econbiz.de/10010209561
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Kundenbindungsmanagement : eine Einführung in die theoretischen und praktischen Problemstellungen
Homburg, Christian; Bruhn, Manfred - In: Handbuch Kundenbindungsmanagement : Strategien und …, (pp. 3-39). 2013
Persistent link: https://www.econbiz.de/10010209734
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Incumbents' defense strategies : a comparison of deterrence and shakeout strategy based on evolutionary game theory
Homburg, Christian; Fürst, Andreas; Ehrmann, Thomas; … - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 185-205
Persistent link: https://www.econbiz.de/10009736679
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Customer uncertainty following downsizing : the effects of extent of downsizing and open communication
Homburg, Christian; Klarmann, Martin; Staritz, Sabine - In: Journal of marketing 76 (2012) 3, pp. 112-129
Persistent link: https://www.econbiz.de/10009778032
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Marketing performance measurement systems : does comprehensiveness really improve performance?
Homburg, Christian; Artz, Martin; Wieseke, Jan - In: Journal of marketing 76 (2012) 3, pp. 56-77
Persistent link: https://www.econbiz.de/10009778039