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Complaint Management Excellence : Leitfaden für professionelles Beschwerdemanagement
Homburg, Christian; Fürst, Andreas - 2003
Persistent link: https://www.econbiz.de/10013430871
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Branding Excellence : Wegweiser für professionelles Markenmanagement
Homburg, Christian; Richter, Markus - 2003
Persistent link: https://www.econbiz.de/10013430872
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The value relevance of digital marketing capabilities to firm performance
Homburg, Christian; Wielgos, Dominik - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
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Hierarchische Aushandlungen in Organisationen
Homburg, Carsten - 1996
Persistent link: https://www.econbiz.de/10013420728
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Übungsbuch Marketingmanagement : Aufgaben und Lösungen
Homburg, Christian - 2011 - 1. Auflage
Persistent link: https://www.econbiz.de/10014012692
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Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian; Tischer, Moritz - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
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Kundennähe als Management-Herausforderung : neue Erkenntnisse und Empfehlungen
Homburg, Christian - 1995
Persistent link: https://www.econbiz.de/10014459612
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Marketing-Controlling
Weber, Jürgen (ed.); Homburg, Christian (contributor) - 2000
Persistent link: https://www.econbiz.de/10013378788
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Structure and dynamics of the German Mittelstand
Homburg, Christian (ed.) - 1999
Persistent link: https://www.econbiz.de/10000671536
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Kundennähe von Industriegüterunternehmen : Konzeption - Erfolgsauswirkungen - Determinanten
Homburg, Christian - 1995
Persistent link: https://www.econbiz.de/10013354029